Pampers Comfort and Care Club

An exclusive team of Squaddies tried out and shared their thoughts on Pampers Active Fit and Pampers New Baby nappies to discover the best comfort and care Pampers has to offer.

22/02/2021 to 29/04/2021

Pampers-Team 06/05/2021 - 16:00

It’s Final Survey Time!

Our incredible time together with Pampers Active Fit is slowly coming to an end! We’ve been having some crazy fun with our little ones and their #wrigglepoof nappies, documenting each step and pose on our socials. Now it’s time to feed back our experiences to Pampers in the final survey!

It's Final Survey Time!

The Pampers team wants to know how your little ones fared with Pampers Active Fit! Your opinion and your experience truly matters to them, and they want to know all about how you fared!
So help Pampers help other mamas and papas make the best possible choice for their bubbas by telling them what you think directly in the final survey:

Fill out the final survey now 📋

It’s a simple survey that will only take a few minutes to complete, but will be invaluable to the team at Pampers as they aim to make the best possible products for parents and babies.

Fill out the Final Survey

Continue to report your activities 💻

  • Send us the URL links to your latest Social Media posts and reviews using the online report tool

Share your URLs

  • Upload the latest photos of your wriggly wild babies on the photo gallery

Upload your pic here!

  • Use the reporting tools to show us your online activity, including your reviews on

You can still win a £40 Amazon Voucher

Don't forget! By uploading your URLs of your posts you still have a chance to win one of 3x£40 Amazon vouchers.

@all: What was your favourite part of the project?

petramills 28/04/2021 - 12:00

Share your insider knowledge with your parent pals 🤗

Whew, the last couple of weeks have been a wild ride! We've been trying Pampers Active Fit together, doing the wild child tests, snapping our little ones in all sorts of wonderful positions and poses, and sharing our insider knowledge with our parent pals.

Active Fit Thank you to Mama_2_minis, sadiezogi, tinaandthetwins and for the pictures, and reviews

Last Call Squaddies

We're sadly coming to our journey's end, and we would love for our Squaddies to give us one last hurrah before we say goodbye! So before we fill out the final survey, let’s give this one more push and use this time to make sure that we’ve all completed all of our missions!

  1. Spread the word online! 📱

    Make your little star visible on social media and tell your parents pals about Pampers Active Fit! Shoot away and make sure to use the hashtags #ad,# PampersSquad, #PampersActiveFit, #wriggleproof and to tag @pampersuk_ire. And remember! By posting on social media and uploading the URLs to your post, you have an opportunity to win big!

  2. Report your activity and win ! 👀

    The Pampers team loved seeing your awesome posts and wriggly babies. Show off your little star rocking the Gram in their new nappies, and make sure to upload your URLs to your lovely posts to be in for a chance to win one of 3x£40 Amazon vouchers.

    Share your URLs Share your photos

  3. Invite up to 6 friends to try Active Fit 😍

    Have any remaining samples? Make sure to share them with eager parent pals! If their bubbas have outgrown size 3, why not send them your unique link so that they can receive a full value Pampers Active Fit voucher in a couple of weeks?

    Take me to the dashboard so I can start sharing!

  4. Leave a review ! 🖊

    Write a review online on and use our online reporting tool to upload your review link! Make sure to include the nickname you used to write the review!

    Submit your review

You've all been amazing Squaddies, so keep up the great work, and continue spreading the word about Pampers' no.1 comfort, fit and dryness!

@all: What did you fellow parent pals have to say about Pampers Active Fit after you shared the samples with them?

petramills 26/04/2021 - 14:00

So what’s the news? It’s time to review!

The time has come to get moving on our reviews for Pampers Active Fit, offering up our knowledge to all the other mothers and fathers out there who are still not quite sure on which nappies will best suit their little ones!

Active Fit Head to and review Pampers Active Fit

One of our missions was to bust the myth that all nappies are created equal. And what better way to do this than writing a super helpful review on so other mamas and papas can provide their bubbas with Pampers' no.1 comfort, fit and dryness?

This is how it goes…

Your fellow parents and parents to be want to know what YOU think! So tell them what matters most to you when picking a nappy and sum it up in a few sentences.

Here are some things to consider:

  • What do you love most about Pampers Active Fit?
  • Did your nappies keep a snug hold as your littlun rocked and rolled their way through each day?
  • How easy do you find putting them on and taking them off of your little wriggler?
  • Have you had any ‘explosive’ experiences? How did Pampers Active Fit handle it?
  • How have they performed in comparison to other nappies you’ve used in the past?
  • How did your baby’s skin enjoy the comfort the elasticated waistband provides?

Leave your review

Need a little inspiration to get you going?

Check out this review by Squaddie Jade:

Absolutely love these nappies, they are amazing for my two year old. They are super comfy and he can run around freely in them. We have no problems with any leakages as they super absorbent. We had issues with leakages during the night when my son was in supermarket own brands. Once we switched to these, the leakages were no more!

Once you've submitted your review, click here to use the Online Report Tool to send us the URL link of the review page and the nickname you've used to submit it.

@all: What feauture of Pampers Active Fit have you loved most? Let us know in the comments!

petramills 23/04/2021 - 17:00

Time to get creative and win! ✨

We've got super exciting news for you! It's time to share your baby's star value with the world Squaddies for a chance to win a £40 Amazon voucher !t!

Active Fit Thank you to Squaddies KerrieOz, MrsPMiniP, and Arai have already entered the competition by uploading their URLs

It's time to get creative and win!

Squaddies, we see you posting amazing content of your little ones and Pampers Active Fit. We love to give back, so now you have a chance to win 1 of 3x £40 Amazon vouchers at the end of the project!!

How do I win?

We know you're all creative geniuses and now you have the chance to show off and be rewarded for your creativity! And all you have to do is...

  1. Post

    Being active on your social media and showing it off to us pays off! Make sure to post your little ones in their Pampers Active Fit nappies. Our 3 favourite photos will be chosen to receive a £40 Amazon voucher each.🎉 If you need inspiration on how to make your photo really stand out, we've gathered a few tips here. When posting, don't forget to use #ad, #PampersActiveFit, #wriggleproof and to tag @pampersuk_ire.

  2. Use our online reporting tools

    Once you've posted a photo of your bubs wearing Pampers Active Fit nappies, show us your creations by uploading the URLs of your posts for a chance to win. You can discover how to do that here.

    Upload your URLs here

Our 3 lucky winners will be chosen at the end of the project, so the more you post the better! Happy posting games Squaddies!

@all: Has your bubba been able to roam wild and free comfortably in their Pampers Active Fit nappies?

petramills 22/04/2021 - 12:00

It’s time for the wild child reveal!

We’re approaching the halfway mark of our project, and Yi and the team at Pampers are super happy with all of your wonderful pictures. It’s now time to spice things up, so let’s bring on the wild child reveal!

active fit Thanks to Squaddies prouddsmama, BonBonz, and Oiseine for these amazing pictures

Enter the wild child games

As parents, one of our many roles is to give our little ones the freedom to play and discover the world around them. We know that Pampers Active Fit nappies are designed to stretch and protect our little explorer’s skin - but now it’s time to put them to the test and show the world!

Here’s how:

  1. The crawling race

    Hop on Instagram TV or share a story challenging your bubs to a crawling race. Set up objects for you both to crawl around and see who emerges victorious! Warning! Results may surprise you.

  2. The scavenger hunt

    Now that lockdown measures are loosening up, why not head to the park with your parent pals and set up a mini scavenger hunt. Bring a blanky and their favourite toys, and see which one of your babies wins. You can even take this opportunity to see whose nappies stay intact and comfy!

  3. The baby yoga class

    We’ve mentioned this one before, but in case you missed it, this can be a really fun way to record your baby in the wildest positions. Make sure you snap a picture of them while they’re wriggling and turning, and share it on social media with the hashtags #ad, #PampersActiveFit, #wriggleproof and tag @pampersuk_ire for a chance to get featured!

When you’ve completed the wild child games and emerged victorious, share your results with your pals and followers.

Questions to consider:
• Did your little one move around freely and comfortably?
• Were there any waistband marks on their belly?
• Was their skin protected and kept dry?

Once you've got a groovy snap or two, there’s just one last step!

Make sure you share your wild child reveal and #wriggleproof moments with us on Instagram and Facebook, and don’t forget to upload the URLs and screenshots of your posts so we can report back to headquarters.

Share your URLs

Upload your photos

@all: Have you noticed how comfortably and freely your little ones move in Pampers Active Fit? What wild child situations did you test the nappies in?

petramills 19/04/2021 - 13:00

A spoonful of inspiration

Now that we’ve worked out what it takes to shoot our little stars in their best light, we can have a look at some super content that some of you have already shared!

Show us what you got!

Some of you have already shared some beautiful moments of your little ones enjoying Pampers Active Fit nappies! We’re curious to see all of your #wriggleproof moments, so if you haven’t yet, make sure to use our online reporting tools so that we don’t miss a thing! Here’s how:

Upload your pictures here:

Upload your pics!

Upload your review link and URLs here:

Upload your URLs!

Let’s dazzle the Gram Squaddies!

Let’s keep our followers updated with how the test is going, and continue to spread the word about Pampers’ no.1 comfort, fit and dryness! If you’re yet to do so and need a little inspo, we have it right here.

How cheeky!
Sneakily set your littlun a task next to the Pampers packet to keep them busy!

What’s going on behind that camera?
Keep them giggling and facing the front by pulling faces behind the camera!

What’s in the box?
Hide a toy or treat in the box for them to hunt!

Catch them at the end of a hard day rocking n rolling around in their nappies.

Don’t forget to couple your fab photos with a quality caption to share your VIP insights with your friends and followers and help them make the best nappy decision they can for their little ones!
Get noticed and use the hashtags #ad, #wriggleproof, #PampersSquad, #PampersActiveFit, and tag @pampersuk_ire.

Need help using our online tools?

If you’re new to the Pampers Squad, using our online tools might be tricky, so we’ve written a handy guide for you with all the information you need to be a super active Squaddie!

Read our tool guide

We can’t get enough of these little bundles of joy, so keep that content coming!

@all: Is your little one loving Pampers Active Fit?

petramills 15/04/2021 - 20:32

It’s time to get chatty about Pampers Active Fit

There’s a myth doing the rounds that all nappies are equal. It's time to bust this myth and let our parent pals know why Pampers Active Fit is their no.1 for comfort, fit, and dryness!

Pampers Active Fit Thanks to Squaddies Veni, Fishix, breed95, Millers2017, and PetiteBlonde for the amazing pictures!

Rumour has it🐥

After testing Pampers Active Fit nappies for over a week, you probably know by now why they are such an amazing choice for growing and developing babies. Our mission as Squaddies is to make sure that other loving mamas and papas know this as well, so they too can provide their little explorers with amazing comfort, fit, and dryness while they discover the world around them.

Get talking, Squaddies!👯‍♀️

We all want to know that we're doing the best we can for our little ones, so here are a few ways to get talking about Pampers Active Fit to help your pals make the best choice for their bubbas:

  1. The power of Parent Groups 👩🏾‍🤝‍👩🏼👨🏾‍🤝‍👨🏻

    From tips on fun baby activities, first steps, and handy feeding tricks, Facebook parent groups can be a godsend. So why not share your personal experiences with your wild child and their new nappies in your parent groups? You can even do your favourite parent pals a solid and share your unique Pampers Active Fit coupon link with up to six of them! Now's your chance to become a lucky parent's personal hero by sharing all the wonderful benefits of Pampers Active Fit!

    Take me to my member area to share my link!

  2. Walk it like you talk it🤩

    We know lockdown measures are loosening up, but Pampers' #1 priority is keeping you and your little ones safe. But if you can see your fellow parent pals in a COVID safe way, why not get chatting about your experiences with Pampers Active Fit on a socially distanced walk? If you've already shared some of your samples with them, strike up a conversation about how they've been doing with their new nappies, and let us know in the comments!

  3. The wild child reveal 🐛

    NCT and baby meetups have gone virtual, so why not get chatting online and let your parent pals know that they're not alone? Arrange a fun group call and share a mini baby yoga class that your pals can participate in. Encourage your little one to try out some simple yoga positions, such as downward dog, forward fold, happy baby – the twistier the better! At the end, check how Pampers Active Fit held up with playtime and discuss the results with your friends!

  4. The gift that keeps on giving 🎁

    Put your remaining samples to good use! If you have a neighbour or friend whose little one is starting to wiggle and crawl,why not pass them one of your size 3 Active Fit samples to help them along with their wild moves? Make sure to check in with them and find out how they experienced Pampers' no.1 nappy for comfort, fit, and dryness too!

In the meantime, Squaddies, show us how you've been doing with Pampers Active Fit, and make sure to upload your URLs and share your photos with us! Remember, the best photos will be featured on the blog! ✨

Share your URLs here Upload your photos here

@all: How have you been spreading the word about Pampers Active Fit?

petramills 14/04/2021 - 15:00

It’s time to start snapping those nappies!

Squaddies! If you’ve been loving Pampers Active Fit nappies, then it’s time to do other mothers and fathers a favour and let them know what they’re missing. We’re here to help you snap your little one’s nappies and stand out from the crowd.

As you probably know by now, it’s not as simple as you might think catching a super smiley photo of your baby while they’re rocking and rollin’ around the place. Check out the tips below to ensure that you snap your baby and the product together, in the spotlight.

1. Keep it simple, Squaddie!

Try to keep your image clean, clear, and uncluttered. Focus on your little superstar in their nappy, alongside the Pampers Active Fit pack. If you don’t have a usable pack at hand, then fear not! You can use the image provided on the box instead. Simple!

2. One place with a smile on their face

Set up an activity. Give them their favourite toy to play with. Give them a tickle. Ask a family member to pull faces behind the camera, or jump on the bed with them. Anything to keep them occupied and in one place with a smile on their face will work wonders for your photos.

3. Let there be light!

Light is your friend, especially natural light! Keep the light source behind your camera or phone. This will put your star in the spotlight without over lighting your lens. Use light coloured backgrounds, walls, and snuggly blankets to create a bright and breezy atmosphere. Don’t forget, you can tap the darker areas on your phone to brighten them up!

4. Caption it!

Couple your stunning photo with an equally intriguing caption to really catch the viewer’s attention. Share your thoughts and lend your insights into why Pampers Active Fit really are the best a baby can get!

To get your posts popping up in all the right places, use the hashtags #ad, #wriggleproof, #PampersSquad, #PampersActiveFit.and tag @pampersuk_ire.

To show your activity and boost your chances to be selected for future projects, upload your URL links and photos using the links below! If you posted a story or you have a private account, take a screenshot and upload a photo:

Submit your URL links

Upload your photos and screenshots

Use this checklist to make sure your photo pops! Don't forget to download and save it for later - it will come in handy!😉


@all: What are your favourite things about the new Pampers Active Fit nappies?

petramills 12/04/2021 - 11:56

Time to spread the word about Pampers Active Fit!

By now you should have received your project kits, and begun testing the best comfort, fit, and dryness that Pampers has to offer. The time has now come for us to share our experiences with Pampers Active Fit taped nappies with our fellow parent pals.

Pampers Active Fit Thanks to Squaddies Bianca2007, Arai, ThreeAtNumberOne and Jazzmum for the amazing pictures

How to spread the word

  1. Share your experiences with fellow parent pals🥰

    Many are still unaware that Pampers Active Fit has replaced Pampers Premium Protection as their new premium line.
    These wonder nappies are available from size 3 for quickly growing and developing babies.👶🏽
    Have you noticed how much comfort and dryness they provide your little one, ensuring a great fit while they wriggle around, exploring the world? 🐛
    Don’t hesitate to share your VIP insights with your fellow parent pals so they too can discover Pampers no.1 product for comfort, fit and dryness.

  2. Share your samples 👨‍👩‍👧‍👦

    Besides your experiences and VIP insights, you can also share five size 3 Pampers Active Fit taped nappy samples with your pals, giving them the opportunity to try these amazing nappies with their little ones.

  3. Share a full value coupon 🤗

    It’s hard to get enough of these wonderful nappies, so your parent pals might want more.
    If they’d like to continue experiencing Pampers Active Fit taped nappies, or their little ones have outgrown size 3, you can now gift them with a full value coupon!
    Sound like something they might love? Read on to find out more! 🤓

Become the most popular parent on the block!

Go to your Pampers Squad dashboard and send your unique invitation link to up to six of your parent pals.
Once there, they can fill out the survey to request a full value coupon, which we will send to them via post.
They’ll receive a voucher for a FREE pack of Pampers Active Fit taped nappies, redeemable in-store at Tesco. Someone’s about to be very popular!

Take me to the dashboard

@all: What insights have you shared with your pals about Pampers Active Fit so far?

Pampers-Team 01/04/2021 - 12:00

Welcome to the team!✨

Have you received an e-mail that confirms you to be part of the Pampers Comfort and Care Club project Team for Pampers Active Fit?
We’re overjoyed to welcome you to the cutest club in town! Your Squad kits are on the way and should be with you by the end of this week, which means you’ll be experiencing Pampers no1. comfort, fit, and dryness!

A heartfelt welcome to the Pampers Active Fit Team!🎉


Yi from the Pampers team is beyond excited to hear all of your comments, thoughts, and experiences in this project. She's thrilled for you and your little one to experience Pampers no.1 #wriggleproof nappies for growing babies. 🐛

The wriggly baby’s no.1 nappy for comfort, fit and dryness 💞

In the coming weeks, you’ll be testing Pampers Active Fit taped nappies, Pampers' latest premium nappies, designed to provide #wriggleproof comfort, fit and dryness for growing babies!🐣
You’ll share your experiences on and offline, share samples and write reviews, busting the myth that all nappies are created equal.

So if you have a wriggly explorer, waiting to discover the world around them on all fours, Pampers Active Fit taped nappies are here to accommodate them by ensuring comfortable fit and maximum dryness, making sure your little one can explore freely and happily.👶🏽

Your Squaddie missions:🦸🏽‍♀️🦸🏽‍♂️

  1. Test

    Put Pampers Active Fit to the test with your little one and discover why they are Pampers no.1 for comfort, fit and dryness.

  2. Share the love

    Use our unique invitation link (that will be available on your Pampers Squad dashboard) to invite 6 friends to try out Pampers Active Fit for FREE!

  3. Post

    Show your parent pals online why we love Pampers Active Fit. Share snaps of your baby wearing their new nappy (with the packaging or project box in shot) to Instagram along with a comment on what you think of the nappies.
    Use the hashtags #wriggleproof, #PampersSquad, #PampersActiveFit, #ad and don’t forget to tag @pampersuk_ire.

  4. Share samples

    Share your free samples with parent pals in a COVID-safe way.

  5. Review

    Leave helpful reviews for other parents on

Until then… Keep an eye on your inbox- look out for news and updates on the next steps and keep checking the blog where as a Squaddie you can share your experiences with other parents! You can also keep an eye on your personal member area for project updates.

Head to member area

@all: Are you ready to #wriggleproof your little one?

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