Pampers Comfort and Care Club

An exclusive team of Squaddies tried out and shared their thoughts on Pampers Active Fit and Pampers New Baby nappies to discover the best comfort and care Pampers has to offer.

22/02/2021 to 29/04/2021

Pampers-Team 06/05/2021 - 16:00

It’s Final Survey Time!

Our incredible time together with Pampers New Baby is slowly coming to an end! We’ve been having a really sweet time with our little ones, making sure they're #gentlyprotected in their nappies, documenting each adorable moment on social media. Now it’s time to feed back our experiences to Pampers in the final survey!

Final Survey Time!

The Pampers team wants to know how your little ones fared with Pampers New Baby! Your opinion and your experience truly matters to them, and they want to know all about how you fared!
So help Pampers help other mamas and papas make the best possible choice for their bubbas by telling them what you think directly in the final survey:

Fill out the final survey now 📋

It’s a simple survey that will only take a few minutes to complete, but will be invaluable to the team at Pampers as they aim to make the best possible products for parents and babies.

Fill out the Final Survey

Continue to report your activities 💻

  • Send us the URL links to your latest Social Media posts and reviews using the online report tool

Share your URLs

  • Upload the latest photos of your wriggly wild babies on the photo gallery

Upload your pic here!

  • Use the reporting tools to show us your online activity, including your reviews on

You can still win a £40 Amazon Voucher

Don't forget! By uploading your URLs of your posts you still have a chance to win one of 3x£40 Amazon vouchers.

@all: What was your favourite part of the project?

petramills 28/04/2021 - 12:00

Share your insider knowledge with your parent pals 🤗

It’s been a couple of weeks now, and we’ve seen some great posts and content featuring your precious little ones sporting Pampers New Baby!

New Baby Thanks to our Squaddies, SleepDeprived1, TifeMamabear, EllaVM, MissTamTam for the photos and reviews

Last Call Squaddies

We're sadly coming to our journey's end, and we would love for our Squaddies to give us one last hurrah before we say goodbye! So before we fill out the final survey, let’s give this one more push and use this time to make sure that we’ve all completed all of our missions!

  1. Spread the word online! 📱

    Make your little star visible on social media and tell your parents pals about Pampers New Baby! Shoot away and make sure to use the hashtags #ad, #PampersSquad, #PampersNewBaby, #gentlyprotected and to tag @pampersuk_ire. And remember! By posting on social media and uploading the URLs to your post, you have an opportunity to win big!

  2. Report your activity and win ! 👀

    The Pampers team loved seeing your awesome posts and precious little ones. Show off your little star dazzling Instagram and Facebook in their new nappies, and make sure to upload your URLs to your lovely posts to be in for a chance to win one of 3x£40 Amazon vouchers.

    Share your URLs Share your photos

  3. Leave a review ! 🖊

    Write a review online on, and use our online reporting tool to upload your review link! Make sure to include the nickname you used to write the review!

    Submit your review

You've all been amazing Squaddies, so keep up the great work, and continue spreading the word about Pampers' no.1 protection for sensitive newborn skin!

@all: What did you fellow parent pals have to say about Pampers New Baby after you shared your samples and coupons with them?

petramills 26/04/2021 - 14:00

So what’s the news? It’s time to review!

The time has come to get moving on our reviews for Pampers New Baby, offering up our knowledge to all the other mothers and fathers out there who are still not quite sure on which nappies will best suit their little ones!

Pampers New Baby Head to and leave your review!

One of our missions as Pampers Squaddies is to help other mamas and papas make the best decision they can for their bubba's bottom. And what better way to do this than writing a super helpful review on so other mamas and papas can provide their bubbas with Pampers' no.1 protection for sensitive newborn skin?

This is how it goes…

Your fellow parents and parents to be want to know what YOU think! So tell them what matters most to you when picking a nappy and sum it up in a few sentences. Here are some things to consider:

  1. What do you love most about Pampers New Baby nappies?

  2. Did your nappies keep leave your little bundle of joy calm and comfortable throughout the day and/or night?

  3. Have you had the chance to test them on liquid poos? How did they fare?

  4. How easy do you find putting them on and taking them off of your little wriggler?

  5. Have you witnessed any redness or rashes on your little one since using Pampers New Baby?

  6. Have you experienced any poonamis in the this week? How did Pampers New Baby handle it?

    Leave your review

Important to remember: If you post your review, make sure to let others know that you got to try Pampers for free!

Need a little inspiration to get you going?

Check out this review by Squaddie Leanne:

Pampers New Baby
“I was gifted these nappies in order to try and review. I normally use shop own brand nappies but the difference between them and these are incredible. Pampers nappies, are a lot more absorbent especially through the night. They also as stated in their description attract the wee away from the skin into the nappy. I have noticed this and my baby is left with no nappy rash. Highly recommend”

Once you've submitted your review, click here to use the Online Report Tool to send us the URL link of the review page and the nickname you've used to submit it.

@all: What feauture of Pampers New Baby have you loved most? Would you recommend it to fellow parents? Let us know in the comments!

petramills 23/04/2021 - 17:00

Time to get creative and win! ✨

We've got super exciting news for you! It's time to share your baby's star value with the world Squaddies for a chance to win a £40 Amazon voucher !t!

New Baby Thank you to Squaddies kendaljcooper, Bethanierose, and Rainbowbabydiaries who've entered the competition by posting the URLs to their posts!

It's time to get creative and win!

Squaddies, we see you posting amazing content of your little ones and Pampers New Baby. We love to give back, so now you have a chance to win 1 of 3x £40 Amazon vouchers at the end of the project!!

How do I win?

We know you're all creative geniuses and now you have the chance to show off and be rewarded for your creativity! And all you have to do is...

  1. Post

    Being active on your social media and showing it off to us pays off! Make sure to post your little ones in their Pampers New Baby nappies. Our 3 favourite photos will be chosen to receive a £40 Amazon voucher each.🎉 If you need inspiration on how to make your photo really stand out, we've gathered a few tips here. When posting, don't forget to use #ad, #PampersNewBaby, #gentlyprotected and to tag @pampersuk_ire.

  2. Use our online reporting tools

    Once you've posted a photo of your bubs wearing Pampers New Baby nappies, show us your creations by uploading the URLs of your posts for a chance to win. You can discover how to do that here.

    Upload your URLs here

Our 3 lucky winners will be chosen at the end of the project, so the more you post the better! Happy posting games Squaddies!

@all: Has your bubba been feeling snug, dry and protected in their Pampers New Baby nappies?

petramills 22/04/2021 - 12:00

It’s time to share our expertise

Loaded washing machine, sleepless nights, sore bottoms, and poonamis day in day out. To this Squad team testing Pampers New Baby nappies, these are a thing of the past.

new baby Thanks to Squaddies flaviapb, Idamil and ekbritton10 for these wonderful pictures

Many of you have written telling us tales of good night sleeps, snug and dry nappies that provide excellent protection for your newborn’s skin. Here’s what some of them had to say:

Squaddie FirstTimeMummy14 said: "Been trialling Pampers size 1 nappies and we are absolutely delighted with them. As a first time mum you want nothing but the best for your little one and a happy baby = a happy mum. Really impressed with Pampers nappies; they fit well, are very absorbent and do a good job containing the challenging poonamis! Safe to say Pampers are our go to nappy brand. ☺️"

Squaddie NancyG said:
"Hi! We’ve been using Pampers size 3 and they’re fantastic! My little boy is sleeping for 10 to 11 hours at night and they are great! No accidents! :D I have a friend that’s due in June so all the size 1 nappies are for her!"

Our next mission…

Is to share our poo stories and how Pampers New Baby has #gentlyprotected our bubba’s bottoms (and our washing machines). Here’s how:

  1. A rite of passage

    Get on social media, snap a pic of your little one after a nappy change and tell your friends and followers how #PampersNewBaby has #gentlyprotected them from poonamis. Be as descriptive as possible and use the hashtags #ad, #PampersNewBaby #gentlyprotected, and tag @pampersuk_ire for a chance to get noticed!

  2. Nothing teaches us better than our own experiences

    As Squaddies, we know this is only half true because with poonami expert Squaddie pals, your fellow parents now have a head start! YOUR experience! Make sure to have a chat with them about their poonami experiences and offer them your wisdom.
    If you haven’t yet, send them Midwife Marley’s video, and if you have any coupons or samples left, share them out so their little ones can be #gentlyprotected.

  3. Get noticed

    We're curious to hear about your poonami stories so make sure to share them with us too! So remember to send in the URL or a screenshot of your post via the online report tools:

    Share your URLs here

    Share your screenshots here

@all: Tell us about your poonami stories in the comments:

petramills 19/04/2021 - 13:00

A spoonful of inspiration

Now that we’ve worked out what it takes to shoot our little stars in their best light, we can have a look at some super content that some of you have already shared!

Show us what you got!

Some of you have already shared some beautiful moments of your little ones enjoying Pampers New Baby nappies! We’re curious to see all of your #gentlyprotected moments, so if you haven’t yet, make sure to use our online reporting tools so that we don’t miss a thing! Here’s how:

Upload your pictures here:

Upload your pics!

Upload your review link and URLs here:

Upload your URLs!

Let’s dazzle the Gram Squaddies!

Let’s keep our followers updated with how the test is going, and continue to spread the word about Pampers’ no.1 protection for sensitive newborn skin! If you’re yet to do so and need a little inspo, we have it right here.

Snug and protected
Sneak a pic of your little one after a change to show how happy they are in their new nappies

What’s going on behind that camera?
Keep them giggling and facing the front by pulling faces behind the camera!

Cosy and smiling
Show your followers your little ones smiles surrounded by all the gentle comfort Pampers New Baby has to give

Don’t forget to couple your fab photos with a quality caption to share your VIP insights with your friends and followers and help them make the best nappy decision they can for their little ones!
Get noticed and use the hashtags #ad, #gentlyprotected, #PampersSquad, #PampersNewBaby and tag @pampersuk_ire.

Need help using our online tools?

If you’re new to the Pampers Squad, using our online tools might be tricky, so we’ve written a handy guide for you with all the information you need to be a super active Squaddie!

Read our tool guide

We can’t get enough of these little bundles of joy, so keep that content coming!

@all: Is your little one loving Pampers New Baby?

petramills 15/04/2021 - 20:32

It’s time to get chatty about Pampers New Baby

Word is that there's a new nappy in town, and it's come to save the day from poonamis and irritated bottoms. Squaddies, you already know what we're talking about, so help us spread the word to other mummies and daddies, so they too can become superheroes like you!

Pampers New Baby Thanks to Squaddies Phoebe92, Chazel, Twin-Momma, Laurenemmaa_ and Mumoffive for the incredible photos!

Rumour has it🐥

After testing Pampers New Baby nappies for over a week, you’ll know why they are the number 1 choice for UK parents of babies with sensitive newborn skin.*
Our mission as Squaddies is to make sure that other loving mamas, papas, and parents-to-be know this as well, so they too can provide the gentlest care and Pampers's no.1 protection for their little ones.

Get talking, Squaddies!👯‍♀️

We all want to know that we're doing the best we can for our little ones. So here are a few ways to get talking about Pampers New Baby to help your pals make the best choice they can for their bubbas:

  1. The power of the Parent Groups 👩🏾‍🤝‍👩🏼👨🏾‍🤝‍👨🏻

    From tips on how to soothe a crying baby with colic to handy feeding tricks, Facebook parent groups can be a godsend. So why not share the Midwife Marley video in your parent group along with your personal experiences in battling poonamis with your new nappies? You can now become a lucky parent's personal hero by sharing all the wonderful benefits of Pampers New Baby!

  2. Walk it like you talk it🤩

    We know lockdown measures are loosening up, but Pampers' #1 priority is keeping you and your little ones safe. If you can see your fellow parent pals and stay COVID safe, then why not get chatting about your experiences with Pampers New Baby on a socially distanced walk? If you've already shared samples with them, strike up a conversation about how they've been doing with their new nappies, and let us know in the comments!

  3. The baby sensory class 🐇

    NCT and baby meetups have gone virtual, so why not get chatting online and let your parent pals know that they're not alone? Arrange a fun group call and share a mini baby sensory class that your pals can participate in. You can use scarves, soft toys, and your Pampers New Baby nappies to gently stroke your baby's skin. So simple, but for your little ones who are learning from every touch, so effective.

  4. The gift that keeps on giving 🎁

    Have a neighbour with a tiny newborn or a friend expecting their little one soon? Why not help them prepare for their family's exciting new addition by sharing any remaining size 1 sample nappies with them? They're sure to be beyond grateful for it!

In the meantime, Squaddies, show us how you've been doing with Pampers New Baby, and make sure to upload your URLs and share your photos with us! Remember, the best photos will be featured on the blog! ✨

Share your URLs here Upload your photos here

*based on UK volume sales data June 2020.

@all: How have you been spreading the word about Pampers New Baby?

petramills 14/04/2021 - 15:00

It’s time to start snapping those nappies!

Squaddies! If you’ve been loving Pampers New Baby nappies, then it’s time to do other mothers and fathers a favour and let them know what they’re missing. We’re here to help you snap your little one’s nappies and stand out from the crowd!

As you probably know by now, it’s not as simple as you might think catching a super smiley photo of your baby while they’re snoozing away in dreamland! Some of your bubba's are yet to arrive but we thought ahead and brought you the tips below to ensure the best possible snaps of your tiny superstar and their new nappies!

1. Keep it simple, Squaddie!

Try to keep your image clean, clear, and uncluttered. Focus on your little superstar in their nappy, alongside the Pampers New Baby pack. If you don’t have a usable pack at hand, then fear not! You can use the image provided on the box instead. Baby hasn't arrived yet? Why not style a pic with your New Baby nappies and your future bubba's tiny clothes? Irresistibly cute and simple!

2. One place with a smile on their face

At this stage your newborn is more likely to tolerate your adoring coos and your camera in their face, so why not make the most of it and take snaps of their happy little faces after a nappy change, or while they nap? Give them a little kiss. Give them a gentle tickle. Blow tiny kisses at them. Anything to get that coveted sweet smile on their face will work wonders for your photos.

3. Let there be light!

Light is your friend, especially natural light! Keep the light source behind your camera or phone. This will put your star in the spotlight without over lighting your lens. Use light coloured backgrounds, walls, and snuggly blankets to create a bright and breezy atmosphere. Don’t forget, you can tap the darker areas on your phone to brighten them up!

4. Caption it!

Couple your stunning photo with an equally intriguing caption to really catch the viewer’s attention. Share your thoughts and lend your insights into why Pampers New Baby really are the most gentle nappy a baby can get!

To get your posts popping up in all the right places, use the hashtags #ad, #gentlyprotected, #PampersSquad, #PampersNewBaby and tag @pampersuk_ire.

To show your activity and boost your chances to be selected for future projects, upload your URL links and photos using the links below! If you posted a story or you have a private account, take a screenshot and upload a photo:

Submit your URL links

Upload your photos and screenshots

Use this checklist to make sure your photo pops! Don't forget to download and save it for later - it will come in handy! 😉

. @all: What are your favourite things about the new Pampers New Baby nappies?

petramills 12/04/2021 - 17:00

Time to spread the word about Pampers New Baby ✨

By now you should have received your project kits, and begun testing Pampers’ best protection for sensitive newborn skin - the only nappy approved by the British Skin Foundation. The time has now come for us to share our experiences with Pampers New Baby nappies with our fellow parent pals.

How to spread the word 💖

  1. Watch Midwife Marley’s video👩🏽‍⚕️

    Pampers New Baby nappies, Pampers’ latest premium line that have replaced Pampers Premium protection, and they are the no.1 choice for UK parents*, for good reason! 🤩
    Have you noticed how gentle they are, and what an amazing job they do at protecting your bubba’s sensitive skin? Well put your scientist hat on, because you now have the chance to find out why they work so well at keeping your little one’s delicate skin protected and dry.👩🏽‍🏫
    Watch the above video to see their amazing topsheet in action!

  2. Share Midwife Marley’s video and your experiences with fellow parent pals 👩🏽‍🤝‍👩🏽

    Now that you’ve seen how Pampers New Baby nappies’ topsheet works to protect your baby’s bum from wetness and irritation, it’s time to share your knowledge with your pals.
    Share the link to Midwife Marley’s video with your pregnant friends or fellow parents so they too can see how well Pampers New Baby works to protect delicate newborn skin.
    If they don’t believe their eyes, why not share your expertise with them? Give them a call, to chat about your VIP insights and experiences using Pampers New Baby nappies. 🤗

  3. Share your samples and coupons 🥰

    Besides sharing your experiences and VIP insights, arrange a COVID-safe meet up, where you can also share one of the ten size 1 Pampers New Baby nappy samples, so they too can try Pampers New Baby nappies with their little ones.
    Should they want to try more of these amazing nappies or have bubbas bigger than size 1, you can also share a £1 coupon with your pals, which they can use to get £1 off any size Pampers New Baby nappies.

*based on UK volume sales data June 2020.

@all: What insights have you shared with your pals about Pampers New Baby so far?

Pampers-Team 01/04/2021 - 12:00

Welcome to the team!✨

Have you received an e-mail that confirms you to be part of the Pampers Comfort and Care Club project Team for Pampers New Baby?
We’re overjoyed to welcome you to the cutest club in town! Your Squad kits are on the way and should be with you by the end of this week, which means you’ll be experiencing Pampers no1. protection for sensitive newborn skin soon!

A heartfelt welcome to the Pampers New Baby Team!🎉


Selina from the Pampers team is beyond excited to hear all of your comments, thoughts, and experiences in this project. They’re so happy for you and your little one to experience what it’s like to be #gentlyprotected by Pampers’ no.1 protection for your baby’s delicate newborn skin. 🐣

The no.1 protection for delicate newborn skin. 💞

In the coming weeks, you’ll be testing one of Pampers’ new premium nappies, Pampers New Baby, and sharing your findings with fellow parents and friends.

Here’s what you need to know;

Delicate newborn skin is thought to be 30% thinner than adult skin, which is why it requires the most tender care. Pampers New Baby is Pampers’ gentlest nappy, designed to provide superb protection for your bubba’s soft, feathery bottom.👼🏽
In fact, they’re the only nappies approved by the British Skin Foundation- truly giving your baby the gentlest ever comfort and care.👶🏽

Your Squaddie missions:🦸🏽‍♀️🦸🏽‍♂️

  1. Test

    Put Pampers New Baby to the test with your little one and experience Pampers no.1 protection for delicate newborn skin.

  2. Discover

    A video worth a thousand words. Watch Midwife Marley’s video and discover why Pampers New Baby is the no.1 protection for newborn skin.

  3. Post

    Baby meet ups are on hold, so why not hop online to show your friends and followers why Pampers New Baby nappies are the no.1 choice for UK parents for sensitive newborn skin. *

    Film first impressions, share on social media (share snaps of your baby wearing their new nappy with the packaging or project box in shot to your online parent groups), and don’t forget to use the hashtags; #ad, #PampersNewBaby, #gentlyprotected, #PampersSquad and to tag @pampersuk_ire.

  4. Share samples

    Share your free samples and coupons with parent pals in a COVID-safe way.

  5. Review

    Leave helpful reviews for other parents on

Until then… Keep an eye on your inbox- look out for news and updates on the next steps and keep checking the blog where as a Squaddie you can share your experiences with other parents! You can also keep an eye on your personal member area for project updates.

Head to member area

*based on UK volume sales data June 2020.

@all: Are you excited the experience the no.1 protection for newborn skin?

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