Pal 28/09/2018 - 07:00

Our #PurePioneer highlights

Over the past weeks, us #PurePioneers have put the Pampers Pure collection of nappies and wipes to the test and introduced them to the whole nation via our activity.

Our highlights from the Pampers Pure Project Thank you Squaddies Vlm1989, KPampers and Holly for the inspiring posts, you've been amazing #PurePioneers

Our final feedback is incredibly valuable for Nayan and the Pampers Team, so let's share our expertise from our everyday use of Pampers Pure and have our voices be heard:

Take the Final Survey

Post your highlights from the project

Use #PurePioneer for the last time, tag Pampers Team with @pampersuk_ire and share your final thoughts. Need inspiration? Here's what Squaddie Vlm1989 (photo up left) has already shared:

Well, @pamperspure, it has been a pleasure. Looking back on our #purepioneer journey, along with feeling extremely lucky to have been selected, I’ve realised that I didn’t take anywhere near enough photos of the wonderful #teamotter nappies (sorry Nayan and team). These nappies have been great - pure from the inside out, and Charlie hasn’t suffered from nappy rash whilst using them (happy bum, happy Mum - AMAZING)! When it comes to the wipes, I just can’t fault them. I’m off to the shops to stock up on wipes and nappies, see ya later folks. As for the rest of you, scoot your way over to the major supermarkets to try them for yourselves, you won’t regret it!

Remember, the reporting tools are available until October 12th. You can continue to share your online links, submit "ask your friend" sheets and upload your photos - you can find the tools in your personal member area.

@all: What's been your favourite moment from our debut Squad project?

Pal 20/09/2018 - 08:54

The Pampers Pure stock-up

Our activity continues to introduce the Pampers Pure collection of nappies and wipes to more parents everywhere. Even fellow Squaddies that aren't members of the Project team joined the #PurePioneer wave!

The Pampers Pure baby deal stock-up has commenced.

Over at our Missions blog, fellow Squaddies have been sharing the Pampers baby deal event of their preference for their winter stock up. Inspired by our activity and our expertise, they've been keeping an eye out for Pampers Pure as well!

Squaddie Dancingshoes1990 shared on the blog:

Tesco have Pampers on offer at half price £4 a pack instead of £8.

Additionally, Squaddie sarahmullen1401 commented:

Baby Event started in Sainsburys, Pampers Pure nappies £5; Pampers Nappy Pants £4. I will be stocking up at that bargain.

Did you know about these Pampers baby event deals?
Go ahead and #PurePioneer, share the news with your parent friends and followers and help them benefit from the baby deals during their shopping spree this weekend.

Send us the links from your posts

@all: Where will you and your parent pals be heading for your winter stock-up?

Pal 17/09/2018 - 11:00

Our #PurePioneer thoughts on the Pampers Pure wipes

This Squad team and their parent pals have been extra lucky, as they've had the chance to test all the products in this new Pampers range. The comments about the wipes have been equally exciting from all #PurePioneers.

Our #PurePioneer opinions on the Pampers Pure wipes Special thanks to Squaddies Doublebubble; Harvi_roopra & Staceosaur for their fab photos!

Squaddie Harvi_roopra for example shared the middle snap above after coming back from her stock up, and wrote:

Had to stock up, loving the wipes just as good as the WaterWipes in terms of the moisture and they don’t leave any foamy residue on my little one’s bum when I wipe like the Huggies pure ones do - (I am) totally converted.

Squaddie Poppiepops said she's finally found decent wipes for her daughter:

(...) It’s so hard to find a decent wet wipe, I really like these they are soft and just the right wetness for bum cleaning, also others tend to give my little girl nappy rash and these didn’t... think I’ve found my new wet wipe for her. (...)

Finally, Squaddie 10rabbits shared her parent pals' opinions; which also matched with hers:

Everyone's commented on how nice and moist the wipes are, so they clean up messy bums more effectively! Need to use less wipes so that's better for the environment and our purse, win win, thanks Pampers x

Continue to post online

Share fresh posts of your experiences with the Pampers Pure wipes online using #PurePioneer. Don't forget to also submit your review on the (remember to log in or register first) and send us the URL links from your activity via online reports.

@all: What do you make of the Pampers Pure wipes? Did your pals share the same opinions with you?

Pal 13/09/2018 - 09:34

Our 5-star #PurePioneer expertise

Sharing our experiences in a review takes only a few minutes, but will help thousands of parents reflect upon them and come closer to discovering the Pure protection that works, no compromise!

Nayan and the Pampers Team want to read the reviews from every Squaddie in the project team.
Squaddie tigerlilly, shared her experiences from using the wipes on her daughter's sensitive skin:

My daughter has patches of eczema and we are very wary of anything we use on her skin. These Pure wipes are amazing, they are so delicate, If anything our daughter's skin has improved since using them! We have even used them on her face after eating. They are very soft and good amount of wetness, for even the messiest of clean ups!

Squaddie lilbabe23uk shared her impressions of the Pampers Pure nappies:

These nappies are great, they absorb well and keep my little girls skin dry, she has no redness on her skin or any sores. These nappies have had no leaks, the blue wetness indicator is fantastic as you know when it's time to change rather than trying to judge. Love the cute designs and how soft they are. Highly recommend to others!

Your expertise is valuable too

We've already received hundreds of reviews, we can't wait to turn them into thousands! :)

Share your review on the nappies and

Share your review on the wipes

Add your activity to your personal Squad profile

Share the links from your reviews on or any other review sites via online reports.

Continue to share updates online using #PurePioneer and invite your parent pals to submit their reviews and share their #PurePioneer experiences as well!

@all: How many stars did you give in your review?

Pal 11/09/2018 - 11:51

What do our fellow #PurePioneers say about Pampers Pure?

We are the exclusive Squad team to first test the Pampers Pure collection and introduce it to the nation with our #PurePioneer social media wave. The Pampers Squad projects, however, are never just about us.

Our fellow #PurePioneers have their special part in the Squad project Special thanks to Squaddies RainbowMomma2018, Kittykebab & Jooles for sharing their fab snaps from their fellow #PurePioneers

As the lucky first recipients of the Pampers Pure nappy and wipe samples, our besties have also become part of the #PurePioneer sensation. Their impressions are equally valuable to Nayan and the Pampers Team and they will help us finish this project with a bang!

Squaddie 10rabbits mentioned her friend's reaction to the Pampers Pure nappies:

One of my Mummy friends has left a nice review about Pure nappies, I gave her one out of my own pack to try and she went to Asda and stocked up!

Squaddie MamaFlo shared the reactions of her friend:

Caught up with a friend today and she loved her sample, she tested them at night and had no leakage and loved the fit compared to other pampers nappies. She was asking me where they can be purchased and can’t wait to get a whole pack for her little one! She also wants to sign up to be part of the Pampers Squad 😃🎉

Finally, Squaddie mrsmilliemoo541 and her besties are ready to stock up:

All my envelopes have been given out and friends are giving me their feedback which so far is positive. The coupons especially have been very popular. We are now beginning to see the nappies and wipes in our local supermarkets and I have been stocking up.

Whenever you have a conversation about the Pampers Pure Collection of nappies and wipes, make sure you collect impressions using the "ask your friends" sheets and feed them anonymously back to Nayan and the Pampers Team.
Upload "ask your friends" sheets

Continue to spread the news!

With or without samples, let fellow parents know of this new collection of nappies and wipes is pure Pampers protection, no compromise and invite them to post their experiences online using the hashtag #PurePioneer too!

Remember to collect their opinions via the "ask your friends" sheets; you can even do it directly via your smart phone - no printed sheet needed!

@all: What did your fellow #PurePioneers say about Pampers Pure? Did they join the hashtag sensation?

Pal 06/09/2018 - 07:00

Time to share our #PurePioneer reviews

We've had some time to test the Pampers Pure collection of nappies and wipes with our little ones. It's time to complete the next project goal and help thousands of parents discover the pure protection that works, no compromise!

Our reviews for the Pampers Pure collection of nappies and wipes

As Pure Pioneers, we are the experts when it comes to Pampers Pure.

  • Did the nappies keep your little one dry? How soft did they feel?
  • Did you like the brand new designs?
  • How did you find the wipes? Where they gentle enough for your litte one?

Share your valuable insights

Your review on the Pampers Pure nappies

Your review on the Pampers Pure wipes

You need to sign in or register to to be able to submit your reviews.

Nayan and the Pampers Team would really appreciate if we submitted a review for both Pure products. Don't forget to send us the link from your review via an online report.

@all: What did you mention in your #PurePioneer review?

Pal 05/09/2018 - 07:10

Turning our parent pals into #PurePioneers

The Pure envelopes will give our fellow parent pals the chance to try the new Pampers range of nappies and wipes. Let's encourage them to become part of our #PurePioneer team.

Our parent pals' opinions are also valuable Thank you Squaddies Ineedtea, Lifestylegemz & zinahfun for the fab photos of your parent pals

Hand out your "ask your friends" sheets to your parent pals

Their impressions are also valuable, as they are some of the lucky first to discover Pampers Pure after us. When you share your sample envelopes with your friends, remember to share an "ask your friends" sheet also. That way, they can anonymously share their impresions about Pampers Pure to Nayan and the Pampers Team:

Upload the collected "ask your friends" sheets

Invite them to join the #PurePioneer viral sensation

Sharing is ... pioneering! We've done an amazing job so far of launching Pure to the nation with our #PurePioneer social media posts. Why not encourage your parent pals to also share their experiences and snaps with Pure on social media, with the hashtage #PurePioneer

Pampers Pure are now available in most of the stores in the country, check the Google map to locate the one near you and share it with your parent pals to bring them closer to their Pure pack.

@all: What are your pals' comments on Pampers Pure so far?

Pal 31/08/2018 - 11:06

Introduce Pampers Pure to your parent pals

We are not just a Social Media sensation, we are also the talk of the town! Luckily, we can share the Pampers Pure experience with some of our parent besties!

sharing the envelopes Special thanks to Squaddies inkyplum, Mum2mum & Oggie07 for the fab activity

Our Squad kits included 5 Pure envelopes which contain 2 nappies, wipes and money-off coupons. Use them to include your closest parent pals in this exciting project just like Squaddie Mum2mum already has, as we see in the central snap above. Squaddie Mum2mum thank you for inspirational activity!

Share the news:

  • Hand out the envelopes and allow your besties to have their own "opening-the-envelope" moment
  • Take loads of photos and share them with us and online using #PamperSquad & #PurePioneer
  • Collect their opinions with the "Ask your friends" sheets and feed them back when returned to you
  • Encourage them to become part of the project and share their own impressions and snaps using #PurePioneer

Time to grab a new Pampers Pure pack? Simply click on this Google sheet to locate them at a store near you!

@all: The weekend is here! How are you planning to share the news and the Pure envelopes?

Pal 30/08/2018 - 07:50

The fab Pampers Pure designs

Just because our little ones are wearing nappies, it doesn't mean they’re lacking in style

  • Which team are you?

    Which team are you?

  • .


Thank you Squaddies SuzanneBaillie, Kimuk18 & Gabriellegrrl for the fab snaps!

Pampers Pure combines new plant-based materials with the trusted Pampers protection that really works. Thanks to the new designs on the nappies, our little ones look cool too!

Each size of Pampers Pure nappies has different fancy designs of little animals. Now, our children stand out as little #PurePioneers and represent an exclusive Pure team based on their size.

Represent your team

Take a snap of your little one in his Pampers Pure nappies and tell us, are you:

  • #TeamSloth (size 2)
  • #TeamRabbit (size 2)
  • #TeamOtter (size 3)
  • #TeamLlama (size 4) OR
  • #TeamCorgi (size 5)

Share your snaps with your team's hashtag and #PurePioneer and let the country know which Pure team rules the playground! Remember to send us your links via an online report.

Invite your parent pals to join the fun!

Start sharing the Pure envelops with them, take plenty of group snaps and post your #PurePioneer activity. You can also encourage them to post their own snaps and impressions on their Social Media, along with the appropriate team hashtag and also their dedicated hashtag #PurePioneer.

@all: What do you think of the Pure design? What other designs would you like to see in the future?

Pal 28/08/2018 - 09:00

Our #PurePioneer activity spreads

Hundreds of exciting posts containing selfies, unboxing videos and the first Pure impressions have appeared shortly after the first deliveries last week. This Squad team is ready for action, and Nayan and the Pampers Team are amazed by our #PurePioneer kick-off!

Our #PurePioneer posts Special thanks to Squaddies Szabo, KlaudiaAddy & ScillyEllie for sending us the URLs from their wonderful posts! :)

Squaddie Mustangdionn couldn't wait for the delivery and took action:

I bought a pack of Pampers Pure while waiting for my Squad Kit to arrive and I love them, fresh and modern design, they seem to fit better on my little one. The core is not as bulky as baby dry but not as thin as premium but the quality is far better, credit to Pampers Pure. These nappies really feel luxurious. My baby is dry after taking the nappy off and the nappy lasts longer.

Additionally, Squaddie surfbaby put the Pampers Pure collection to the test:

Hi, so excited, opened my kit and started using the nappies. I love how soft they feel. Baby slept well, glad they kept him comfy during the night as he wees a lot. Getting ready to offer samples to friends. Can't wait to see what they think!

Finally, Squaddie Shazzaham reported:

So these nappies and wipes are lovely 😊 I love the design and we have had no leaks and I love the softness of the nappy!

Continue to #PurePioneer

We are the #PurePioneers who will introduce the Pampers Pure collection to the country! Keep sharing exciting snaps and your experiences with fellow parent friends and followers online, using #PurePioneer and #PampersSquad and send us the links from your posts via the online reports.

@all: What do you think of your Pampers Pure nappies and wipes so far & what's been the most common reaction to your online posts?

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