Pal 22/08/2018 - 10:00

It's unboxing time - the first Pampers Pure deliveries

After great anticipation and self-restraint, the time has come for the Squad team to pioneer! The first kits have already been delivered!

Our Pampers Pure kits arrive! Thank you Squaddies jennywillis926, KlaudiaAddy & NokasL for the amazing snaps!

As you can see in the image above, the lucky first who already hold their kits didn't miss a beat.

Social media posts of #PurePioneers with their kits, unboxing videos and snaps of excited little pioneers started to land in, we are chuffed to witness your reactions!

Let's break the internet!

The moment you receive your Squad Kit, have an unboxing session and discover its content! Make sure to create images or even short videos and share them on social media, using the hashtags #PurePioneer and #PampersSquad. It's up to us to introduce the Pure collection of nappies and wipes to the country so let's start sharing!

Don't forget to send us the links from your posts, via an online report.

Everything is ready for sharing

Nayan and the Pampers Team have carefully packed 5 fabulous Pure envelops; each containing a sample nappy, sample wipes and discount coupons to share with our special parent pals. Keep them intact and give your friends the chance to discover the Pampers Pure collection with us.

@all: How do you find our Pure kits? Where will you post your first photo with it?

Pal 17/08/2018 - 08:00

Our Pampers Pure kits are almost ready!

We needed a little extra time, but our Squad kits are almost out of the door and on their way to our #PurePioneers!

Our Pure Squad Kits arrive shortly.

Nayan and the Pampers Team worked hard to prepare a very special Squad Kit for this project and shared the above images as a teaser of what's coming your way. The kits look great, don't you think?

Once your kit arrives snap a couple of selfies, do a quick unboxing video, share an Instagram story and let your friends and followers know of your exclusive #PurePioneer activity!

Remember, you can send us the URL links from your Social Media posts via an online report.

@all: Who is the lucky parent pal to receive the first sample from your kit?

Pal 31/07/2018 - 16:00

Welcome to the team #PurePioneer!

Our pioneering Squad team has been announced, and you're a part of it!


A big congratulations to all of you for making it on to the team! Meet Nayan (centre), and the rest of the Pampers team, who absolutely cannot wait to see us all trying and sharing our thoughts about the Pure Collection as we are amongst the very first in the country to get our hands on these fab new Pampers products!

Over the next few weeks, we will be working together to launch Pampers Pure nappies and wipes to the UK! Instead of launching this product with a TV ad or billboards, Nayan and the team are relying on us to get the word out about Pure.

So over the next few weeks, we will be:

  1. Putting them to the test with our little one
  2. Sharing our #PurePioneer thoughts online by letting others know what we think of Pampers Pure with posts to social media and our reviews
  3. Nattering with our pals and inviting our friends to join the #PurePioneer club by sharing our thoughts and giving out our samples and coupons

Your Squad kits will be arriving early next week. So whilst we wait why not introduce yourself to Nayan and the rest of the Pure Pioneer team in the comments below!

@all: Let us know how excited you are to be a #PurePioneer!

Pal 26/07/2018 - 09:00

Welcome to our #PurePioneer Squad Project

A pioneering team of Squaddies will be testing the Pure Collection of nappies and wipes before anyone else in the whole country.

Welcome to our exclusive project with the Pure collection of Pampers nappies and wipes The Pure collection of Pampers nappies and wipes are launching in the UK, and we're the very first to try them.

Our goal for this project is to become #PurePioneers, trying these new nappies and wipes with our little one, and then sharing our experiences with our pals everywhere - either through our social media posts and product reviews or through our every day catch-ups.

Read all about the Pure collection of nappies and wipes on our project info page.

To increase your chances of making it into the team, connect your Social Media accounts as we are always looking for social media savvy participants!

@all: Do you want to become a Pure Pioneer? What would you do to spread the word? Let us know below!

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