ellie_jae 11/12/2018 - 09:00

Our activity is making an impact!

We’re guessing that by now, you’ve shared your #ThankYouMidwife story and downloaded the Paloma Faith and the Midwives Choir Christmas single. Here are only a few examples of what our fellow Squaddies have shared.....

Our #ThankYouMidwife activity


Our personal stories clearly prove that our midwives deserve to be appreciated for their incredible work! And our love - together with our hashtag shares and downloads of Paloma Faith's and the Midwives Choir’s Christmas single, Silent Night are making an impact.

If you haven't yet, post now!

Read the instructions on how to do the perfect #ThankYouMidwife post and share it on your favorite Social Media including #ThankYouMidwife and #PampersSquad and tag Pampers with @Pampersuk_ire. Once done, share the URL link from your post with us:

Share the link to your post

Remember, apart from showing your support to the wonderful midwives, there are prizes for Squaddies (such as John Lewis vouchers!).

Invite your friends to join!

We come into contact with lots of other parents every day, in baby and toddler groups, swim class or simply get-togethers. Let them know that Pampers will donate £1 for every download of the Paloma Faith and the Midwives Choir Christmas single and with every 1000 shares of #ThankYouMidwife stories, they will makeover a staffroom at a UK maternity ward. So let's get talking!

@all: How do you find the activity so far? How many of your friends and followers were inspired by your post?

ellie_jae 07/12/2018 - 08:00

A Festive Night Out

On Thursday 29th November, we had a special VIP launch of Paloma Faith and the Midwives Choir’s Christmas single, Silent Night.

There was tasty food, delicious drinks, incredible live music and a Pampers Squaddie! That’s right, after a brilliant year with the Pampers Squad, we selected Squaddie steffee to come along to our festive event to represent the Pampers Squad at the launch.

Our own Squaddie steffee representing Pampers Squad at the VIP launch

We have it on very good authority that Squaddie steffee had a brilliant night out dancing and schmoozing! She was very happy to share her #ThankYouMidwife story, take a look at what she had to say:

"I felt the event was well put together and a special moment for me (other than her singing) was Paloma Faith sharing her birth story - it was one I could relate to so much.

#Thank you Midwife is so important to me because without my Midwive’s my birth experience would have felt way too clinical. They had a way of making it feel more homey even though I wasn’t able to be in the birth centre anymore. They kept my spirits up and they made me laugh when honestly no one else could. My last midwife of my 3 day labour (Blessing) she acted quickly when the worst happened and my baby went into distress! She also followed up by making sure the doctors kept to time. No one was messing with her. She was our Guardian angel ❤️ "

Once you’ve shared your personal #ThankYouMidwife story, why not remind your fellow parent pals to get on Instagram or Facebook and share their #ThankYouMidwife story about how special their midwife was and why.

Remember, for every 1,000 shares, Pampers will make over a staffroom on a maternity ward, so these hard-working women and men have somewhere comfy to relax during those long, un-silent nights!

@all: What do you think of Squaddie steffee's story?

ellie_jae 03/12/2018 - 09:00

Un-Silent Night

Did you see our new Christmas ad featuring the gorgeous vocals of Paloma Faith and the Midwives Choir last night? If you missed it, you can watch it here:


It’s a beautiful, festive reminder of the work that midwives do all year round to bring little ones into the world.

For midwives, Christmas is like any other day and with 54,000 births due to take place in December in the UK, our nation’s midwives are likely to be working tirelessly throughout the festive season to make sure little bundles are delivered safely.

That’s why, at Pampers, we want to give something back. For every download of the single, we’ll donate £1 to the Midwives Benevolence Fund which helps to support midwives in times of need.

Download on iTunes

Download on Play Store

Listen on Spotify

Have you shared your story yet?

Include the #ThankYouMidwife, #PampersSquad and tag the Pampers Team with @Pampersuk_ire. For every 1,000 shares, we’ll make over a staffroom for these hardworking women and men.

Once you've shared your post, share the URL link with us via an Online Report. If you need assistance, check out our instructions page, here.

@all: What do you think of the gorgeous new Pampers ad with Paloma Faith?

ellie_jae 30/11/2018 - 09:00

A Christmas Thank You to UK Midwives

Did you know that 4am is the most common time for a baby to be born? That means that while most of us are cosily tucked up in bed, our nation’s midwives are working hard to deliver new babies safely.

A christmas thank you to UK Midwives


Anyone working this hard at Christmas deserves an extra special thank you, especially when 1 in 3 midwives in the UK feels undervalued and underappreciated.

That’s why this Christmas, we’re continuing to rally the nation to say thank you by shining a light on the amazing work Midwives do at Christmas, and all year round.

But this Christmas, we’re going even bigger and better.

We’re working with mum and midwife-supporter Paloma Faith on a new Christmas charity single – the song launches this Sunday (in the break of X-Factor – have your tissues handy!). Then, for every download of Pampers’ charity single, £1 will go towards helping Midwives in need, and for every 1,000 #ThankYouMidwife stories shared online Pampers will makeover a UK maternity ward staffroom).

We would absolutely love for you to be a part of this.

Here’s how you can get involved:

  1. Read the instructions page here to prepare the perfect #ThankYouMidwife post on Social Media

  2. You can share your #ThankYouMidwife story and encourage others to do the same (for every 1,000 shares, Pampers will makeover a staffroom at a UK maternity ward). Make sure you include #ThankYouMidwife and #PampersSqaud and tag the Pampers Team with @Pampersuk_ire

  3. Download Paloma Faith and the Midwives Choir Christmas single (for every download, Pampers will donate £1 to the Midwives Benevolence Fund) – and encourage your pals to do the same too!

Click on the below poll to let us know you'll join the team

Let us know you're taking part

There’ll be tons of prizes for Squaddies (such as John Lewis vouchers!) for the best shares and the nicest posts. But the biggest win of this project is we get to support the wonderful midwives who always go above and beyond to help parents at some of the most significant moments of their lives.

@all: Take to social media and share your #ThankYouMidwife story with how your midwife helped you during the birth of your little one.