ellie_jae 30/11/2018 - 09:00
A Christmas Thank You to UK Midwives
Did you know that 4am is the most common time for a baby to be born? That means that while most of us are cosily tucked up in bed, our nation’s midwives are working hard to deliver new babies safely.
Anyone working this hard at Christmas deserves an extra special thank you, especially when 1 in 3 midwives in the UK feels undervalued and underappreciated.
That’s why this Christmas, we’re continuing to rally the nation to say thank you by shining a light on the amazing work Midwives do at Christmas, and all year round.
But this Christmas, we’re going even bigger and better.
We’re working with mum and midwife-supporter Paloma Faith on a new Christmas charity single – the song launches this Sunday (in the break of X-Factor – have your tissues handy!). Then, for every download of Pampers’ charity single, £1 will go towards helping Midwives in need, and for every 1,000 #ThankYouMidwife stories shared online Pampers will makeover a UK maternity ward staffroom).
We would absolutely love for you to be a part of this.
Here’s how you can get involved:
Read the instructions page here to prepare the perfect #ThankYouMidwife post on Social Media
You can share your #ThankYouMidwife story and encourage others to do the same (for every 1,000 shares, Pampers will makeover a staffroom at a UK maternity ward). Make sure you include #ThankYouMidwife and #PampersSqaud and tag the Pampers Team with @Pampersuk_ire
Download Paloma Faith and the Midwives Choir Christmas single (for every download, Pampers will donate £1 to the Midwives Benevolence Fund) – and encourage your pals to do the same too!
Click on the below poll to let us know you'll join the team
Would you like to join us in saying #ThankYouMidwife?
Yes, count me in!
There’ll be tons of prizes for Squaddies (such as John Lewis vouchers!) for the best shares and the nicest posts. But the biggest win of this project is we get to support the wonderful midwives who always go above and beyond to help parents at some of the most significant moments of their lives.
@all: Take to social media and share your #ThankYouMidwife story with how your midwife helped you during the birth of your little one.