ellie_jae 30/11/2018 - 09:00

A Christmas Thank You to UK Midwives

Did you know that 4am is the most common time for a baby to be born? That means that while most of us are cosily tucked up in bed, our nation’s midwives are working hard to deliver new babies safely.

A christmas thank you to UK Midwives

Anyone working this hard at Christmas deserves an extra special thank you, especially when 1 in 3 midwives in the UK feels undervalued and underappreciated.

That’s why this Christmas, we’re continuing to rally the nation to say thank you by shining a light on the amazing work Midwives do at Christmas, and all year round.

But this Christmas, we’re going even bigger and better.

We’re working with mum and midwife-supporter Paloma Faith on a new Christmas charity single – the song launches this Sunday (in the break of X-Factor – have your tissues handy!). Then, for every download of Pampers’ charity single, £1 will go towards helping Midwives in need, and for every 1,000 #ThankYouMidwife stories shared online Pampers will makeover a UK maternity ward staffroom).

We would absolutely love for you to be a part of this.

Here’s how you can get involved:

  1. Read the instructions page here to prepare the perfect #ThankYouMidwife post on Social Media

  2. You can share your #ThankYouMidwife story and encourage others to do the same (for every 1,000 shares, Pampers will makeover a staffroom at a UK maternity ward). Make sure you include #ThankYouMidwife and #PampersSqaud and tag the Pampers Team with @Pampersuk_ire

  3. Download Paloma Faith and the Midwives Choir Christmas single (for every download, Pampers will donate £1 to the Midwives Benevolence Fund) – and encourage your pals to do the same too!

Click on the below poll to let us know you'll join the team

Let us know you're taking part

Would you like to join us in saying #ThankYouMidwife?

Yes, count me in!

148 participants, 100%

There’ll be tons of prizes for Squaddies (such as John Lewis vouchers!) for the best shares and the nicest posts. But the biggest win of this project is we get to support the wonderful midwives who always go above and beyond to help parents at some of the most significant moments of their lives.

@all: Take to social media and share your #ThankYouMidwife story with how your midwife helped you during the birth of your little one.


Elizabbie Verified 01/12/2018 - 19:52

As our first Christmas with our new baby girl is fast approaching I feel so passionate to get involved with the #ThankYouMidwife campaign by Pampers
Getting involved in this brilliant campaign is the very least I can do to show my ultimate appreciation to these amazing people.
Throughout my pregnancy Helen, my antenatal midwife was a saviour of my sanity. I looked forward to every appointment where I could tell Helen all my irrational fears and feelings and get the reassurance I needed to leave laughing and uplifted.
I gave birth on the Burnley birth centre at East Lancashire Women and Newborn Centre on the 18/09/2018 to a very healthy 8lb 7oz baby girl.
My delivery midwives, again were absolutely unbelievable creating a calm and relaxed environment to safely deliver my baby girl. Charlotte was born slap bang in the middle of the shift changeover at 20:01 meaning that Jess stayed past her shift to welcome my daughter into the world and care for us both ultimately saving my life (a postpartum haemorrhage meant that I very quickly lost a lot of blood and collapsed soon after leaving the pool).
I was so pleased to see Jenna enter the room to deliver my after care after she had talked me through contractions and examined me on my first visit to the hospital during my early stages of labour in the early hours of that morning. The feeling of relief was like seeing a close friend coming to your aid.
I would love to also pass on my thanks to the umpteen others that rushed into that delivery room that night when I needed them. Many at the end of there shifts, many having literally just walked through the doors. All with the urgency and professionalism that you couldn’t tell who had worked tirelessly all day and who was just starting a long and exhausting night shift. Also thanks to all the midwives, doctors and healthcare assistants involved during the rest of my care all on Birth Centre, Birth Suite and Postnatal Ward.
I’m sharing my story because 1 in 3 uk midwives feel under appreciated which absolutely breaks my heart 💔 I cannot give enough thanks to you amazing breed of people 💗 #thankyoumidwife #pamperssquad Pampers

Leahgibson Verified 02/12/2018 - 08:55

Massive thanks to my midwife and also the student midwife who was in with me. She kept me calm all the way through whilst waiting on an anaesthetist to come for my emergency c section! Whilst getting the spinal tap they both held my hands whilst I was very scared! Most vulnerable I’ve ever felt and these two special ladies made it much easier and helped me afterwards when I was in pain to hold my little boy! #thankyoumidwife ❤️

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