New Pampers Premium Protection project

NEW Pampers Premium Protection

An exclusive team of Squaddies joined our new project to try NEW Pampers Premium Protection, with double protection for skin and against leaks.

17/07/2024 to 16/09/2024

Dorina 09/08/2024 - 09:00

Welcome babies of Britain 🥰

Well, hello there, little one. We are absolutely delighted to have you and your parents join us for this adorable project with Pampers Premium Protection.

Your grownups told us all about you, and we decided you would be the perfect Chief Testing Officer for new Pampers Premium Protection nappies. Over the next few weeks, you and your grownup will put these nappies to the test, and then they can tell all your pals’ mums and dads about them. But first, let’s remind ourselves why they’re great.

Double protection for skin and against leaks 💦

Wee and poo in your nappy can lead to discomfort and nappy rash2,3. Why? Because your skin is 30% thinner and more delicate than your grownups1. And as busy babies of the world, you simply don’t have time for that sort of things. That’s why team Pampers (the folks who make your nappies) have developed NEW Premium Protection nappies, with double protection for skin 🍃 and against leaks💦.

DermaComfort layer

The DERMACOMFORT layer helps to keep skin dry and protected… (making them perfect for happy babies)

Stop & Protect pocket

…and the STOP & PROTECT POCKET helps prevent leaks escaping at the back. (your parents will be delighted with this)

This next bit’s for your parents...

Your project missions 🚀

Starter kits will be landing on doorsteps up and down the country from August 12th onwards. Keep an eye out for the postie but don’t worry if it doesn’t arrive right away, it could take up to a week after this date.

We’d love your help in spreading the word about the unique features of the New Pampers Premium Protection.

Here’s what we’d love to see from you:

  1. Try out NEW Pampers Premium Protection nappies with your little one 👶

    Your very first job is to put the Pampers Premium Protection nappies to the test.
    ❗ NOTE: Please open the pack carefully so you can include your pack in shots when you create fab content – thank you 😊

  2. Invite your parent pals to get involved 💌

    Let your pals know that when they download the Pampers Club App 📲 they can get a £6 off Pampers Premium Protection coupon*. Simply hand them one of the 10 small leaflets 🎫 you received – they contain all the details they need to access their coupon.

  3. Post to social media 🤳 with

    ...cute pics and vids of your little one in their new nappy
    ...the hashtags: #ad #PampersPremiumProtection #PampersBabyApproved and #PampersSquad

  4. Write a review on Pampers.com ✍

    ...giving your thoughts 💭 on the new Pampers Premium Protection nappies

  5. Share your reviews and social posts with us... 😉

    to be in with a chance of winning one of 20 x £50 Amazon gift cards**. 🍀

If you can’t wait to get started then why not let your pals know that you’ve been selected for this project and that they can expect to see more exciting content very soon!

Upload social URL Upload a screenshot

@all: What are you most looking forward to in this new project with NEW Pampers Premium Protection?


1Telofski S, et al. Dermotol Res Pract 2012, Stamatas GN, et al. Pediatr Dermatol 2010;27;125-131
2Berg RW. Etiology and pathophysiology of diaper dermatitis. Adv Dermatol. 1988;3:75-98.
3Berg RW, Milligan MC, Sarbaugh FC. Association of skin wetness and pH with diaper dermatitis. Pediatr Dermatol. 1994;11(1):18-20.
*T&Cs apply. UK residents only above 18. **Full competition terms and conditions can be found here.

237 Comments

Tfrankie • 09/08/2024 - 16:24

Hello! Can’t wait to try these out and share the results!

Jodieandtheboys Verified 09/08/2024 - 16:24

We are very excited to start our testing journey and I’m sure my son will be quick to decide on his preferred design as always

Hpeckett23 • 09/08/2024 - 16:26

Eeeeeek so excited to be part of this!! Thank you for the opportunity!

Chloefreddieadam Verified 09/08/2024 - 16:27

Wohoo, hi squaddie's can't wait to test out this project

JadeNorman16 Verified 09/08/2024 - 16:31

We can’t wait to get started 🤣👩‍🍼

Chloefreddieadam Verified 09/08/2024 - 16:31

Honestly love having the opportunity to be involved with pampers done it with all 3 of my boys so far!

Milleewalker223 • 09/08/2024 - 16:38

Really excited to get involved in this, looking forward to our best nappies you can buy pampers 🤩

Mybabylove • 09/08/2024 - 16:39

I’m so excited!! I can’t wait to start testing💃🏾

DerMar • 09/08/2024 - 16:41

Really excited to be part of this project. First time mum and my LO has been using Pampers since day 1. We can't wait!!!! Thanks, Pampers.

xItzPixi Verified 09/08/2024 - 16:41

Thankyou so much Pampers for choosing us for this amazing opportunity!! We love our pampers baby dry. We’re so looking forward to try these out. 🩷

OneTiredMomma • 09/08/2024 - 16:43

Mum of three here! Super excited to be part of the squad! Can't wait to see the results and share!

MrsL2016 Verified 09/08/2024 - 16:44

How exciting! Can't wait to test the new nappies!

DerMar • 09/08/2024 - 16:44

We're excited! #Pampersbabyapproved

yvonne_ywlau • 09/08/2024 - 16:44

Hello, I can't wait to start testing for the new pack. Thank you for choosing me in the canpaign. My 2 kids have been using Pampers for a long time because of the good quality.

SofiaM98 Verified 09/08/2024 - 16:46

Hi, so excited to take part in another Pampers project ☺️☺️ can’t wait to create some fun content

Hypezee • 09/08/2024 - 16:47

Hey everyone, and thank you pampers for choosing us!! me and little man cannot wait to try these out!🎉

Smankellow Verified 09/08/2024 - 16:50

Hi all! Can't wait to take part in the project...the little man is very excited for his parcel to arrive 😆

Coolmummy34 • 09/08/2024 - 16:50

Hi everyone 😊 thank you pampers for choosing my princess, we can't wait to try these 🩷

ACountryRedhead Verified 09/08/2024 - 16:54

Excited to be in the squad and trying these nappies after this mornings poonami

Mamabears922 Verified 09/08/2024 - 16:55

Excited and grateful to be apart of this protect 😃

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