Pampers Premium Protection project

Pampers Premium Protection

An exclusive team of Squaddies joined Pampers Premium Protection project to try Pampers' no.1 to help keep skin protected.

18/09/2023 to 20/12/2023

Dorina 09/10/2023 - 13:00

Ready, set, go…

It’s official, starter kits have begun to land on doormats across the country and this project is LIVE. Whoop! Are you ready to get going?


It’s officially time to get social! ⏳

Once you’ve received your starter kit 🎁 and given your Pampers Premium Protection nappies a try with your little one then why not hit the ground running and take to your social channels to share your experiences? You probably have plenty of ideas for what your followers love to see but here’s a little extra inspiration in case you need it.👇🏼

  1. The great nappy swap

    Reveal the #SkinProtectionUpgrade to your audience. Show yourself swapping out the “old” Pampers New Baby / Active Fit with the “new” Pampers Premium Protection and share your first impressions. Let fellow parents know that Pampers Premium Protection nappies feature a unique Derma Comfort layer topsheet, which absorbs liquid faster* and offers up to 100% leakage protection for up to 12 hours.

  2. Fancy dress with Pampers Premium Protection

    It’s the most wonderful time of the year to dress up as an adorable pumpkin or tiny wicked witch! If you’ve had your little one’s Halloween costume planned for months then why not give it a Pampers twist? Create a cute photo montage or video showcasing the upgrade – we’re thinking the new Pampers Premium Protection nappy with spooky little wings, terrifying pumpkin hat or fairy wand.🎃 So cute!

  3. The nappy tales

    Record a short video saying why Pampers Premium Protection is Pampers’ no.1 choice to help keep skin protected. Why not film a cheeky video of your little one? Ask them what they love about Pampers and let’s hear their cute response!🥰

Fancy winning a £50 Amazon voucher? 🏆

The team at the Pampers Squad are on the hunt for the best social shares. At the end of the project, we’ll select our favourite 20 to each win a £50 Amazon voucher.**🏆 Tick of the following to get involved:

Share fun Pampers Premium Protection content to Insta, Facebook or TikTok
✅ Capture your little one wearing the Pampers Premium Protection nappy with the packaging clearly featured in shot
Use the hashtags: #ad #PremiumProtection #SkinProtectionUpgrade and #PampersSquad
Upload with us via your members area (this one is super important, you won’t be entered into the comp if you haven’t shared with us)

Share social URL Share a screenshot

**Full competition terms and conditions can be found here.

Some extra tips for winning content

Don’t show the inner white packaging of your Jumbo box, only the outer yellow/purple packaging
🟢 Lighting is key, use bright but natural light 🌞 and keep the background clean and clutter-free
Don’t include any competitor brands in shot, please
🟢 When creating a video, ensure that the Pamper Premium Protection packaging is shown (unopened) within the first 3 seconds of your content 🎬

We’re so excited to see your first posts! 💚

@all: What are your first impressions of Pampers Premium Protection?

*vs next leading competitor


Natbt04 • 31/10/2023 - 02:18

Absolutely loved being part of this project the new nappies are amazing and so soft so glad they chose to up the premium protection to a size 4 aswell ! Well done pampers a happy mum and baby 💞

HappyHerbs Verified 03/11/2023 - 10:01

I'm so pleased with the Pampers Premium Protection nappies, the only nappies so far to have never leaked! I have two super active boys age 1 and 2 years, who are always busy doing activities. They are always running, jumping and climbing, and get very thirsty with it so drink lots too! So far they've stayed completely dry in every Pampers Premium Protection nappy! Very impressive.

stefan123 • 16/11/2023 - 21:15

I love these. best nappies on the market.

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