Hannah_PampersSquad 17/11/2023 - 17:15

Let’s support preemie babies with love 💕

Today is World Prematurity Day – a day designed to raise awareness of the tiniest babies who need extra loving care to help them flourish. At this time of year Pampers, along with the Pampers Squad, want to do their bit to support these vulnerable little ones.

The Pampers mission

Preemie babies need lots of sleep to help them to grow. But, this much-needed nap time is often disturbed by medical interventions and poor fitting nappies that make nappy change difficult.

Pampers Preemie Protection nappies have been specially designed to offer Pampers’ brilliant comfort and fit but also be customisable to cater for medical lines and leads.

Pampers Preemie Protection nappies are only available in 15% of neonatal units and Pampers want to ensure that as many babies as possible have access to them for the best possible start in life.

How you can help 💙

Pampers are running a special promotion with ASDA and Boots and for every Pampers nappy and nappy pants purchased, Pampers will donate a Pampers Preemie Protection nappy to a preemie baby. T&Cs apply, see here for more: https://www.pamperssquad.co.uk/uk/pampers-for-preemies

Here’s how to get involved:

Buy your Pampers nappies from Asda: 8th to 28th November
Or from Boots: 11th Nov to 7th January

And for every nappy purchased, you’ll be donating a preemie nappy to a tiny baby who needs it.

Help spread the word 📣

The team at Pampers have designed a fab template and we’d love it if you would share this to your social channels to help spread the word and reach as many preemie babies as possible.

Download the template (and fill it in before you share)

Click to download

OR share a cute snap with your little one to your story and add our special sticker to it! Here's how:

Publish to your story and let your pals know that when they purchase Pampers nappies at Boots and ASDA they can help support these vulnerable little ones.
Upload a screenshot to your members area to win 10 Squaddie stars too.

Upload my screenshot now

@all: Will you spread the word about World Prematurity Day this year?

6 Comments

Spacysam • 17/11/2023 - 17:42

Pampers were the only nappies that fit my little boy and provided us with peace of mind that he was covered in hospital

Laurajadeeff • 17/11/2023 - 17:54

Shared. Such an important day and although my little one wasn't a preemie he was dinky at 5lbs 5oz and 38+6

mairmorgan • 17/11/2023 - 21:19

World prematurity day has a strong place in our hearts as a close friends baby was born early and weighed only 2lb 11oz

RebekahG1996 • 17/11/2023 - 21:25

I’m a NICU nurse and premature pampers are our lifesavers. They are super tiny and very soft. Thank you pampers and all those who support pampers so that hospitals can be provided with perfect little nappies for all the perfect little babies 💗

Shadowofthelight • 20/11/2023 - 00:00

Great initiative. My child is premature and I know what a difficult time it is for parents. And you support us in such an important moment as the birth of a miracle

CjMay16 • 22/11/2023 - 10:15

These nappies were the only thing that fit my 28weeker for the first few weeks, they really are the most perfect tiny nappies