Pampers-Team 17/11/2021 - 10:00
Touching the lives of the tiny little ones who need our support
As we return to a world where we can enjoy physical connections with family and friends, we can all appreciate the significance touch has, in helping us feel loved and cared for. Touch is the first sense a baby develops and is the most active sense connecting them to the outside world. But when a baby is born too soon, so is their skin. For the 1 in 13 babies born prematurely in the UK, their skin is up to 2x thinner than that of a full-term baby’s, making it sensitive and fragile. From comfort holding to a nappy change, every touch can feel huge to a preemie baby, and it plays a vital role in their early development and parental bonding. However, touch can be restricted for a number of reasons when a preemie baby is on a neonatal unit, impacting their ability to connect with their families.
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Pampers want to help touch the lives of every premature baby and their family
For World Prematurity Day Pampers is continuing to partner with Bliss, the UK’s leading charity for babies born premature or sick, to ensure that every premature baby has the best possible start in life. This year, to touch the lives of preemie babies, Pampers is continuing to donate their smallest nappies to hospitals and support the families that need it most.
And you can help…
1. Buy to help a little
For every pack of Pampers nappies purchased from Asda.com between now and 29th December 2021, Pampers will donate a nappy to a baby in need via charity partner In Kind Direct. T&Cs apply, see here for more: https://www.pamperssquad.co.uk/uk/pampers-for-preemies
2. Share to help a little
We’ve created a special Instagram and Facebook story template to help spread the word about the work that Pampers and Bliss are doing to help support premature babies and their families.
Share the template to your Instagram and Facebook pages and let your friends and followers know that families of preemie babies need our support, and don’t forget to tag @Pampersuk_ire!
Plus, when you screenshot your story and upload it to your members area, you’ll receive 10 Squaddie stars.
Download the templates
@all: Will you spread the word about World Prematurity Day this year?