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17/04/2020 to 31/12/2023

Pampers-Team 17/11/2021 - 10:00

Touching the lives of the tiny little ones who need our support

As we return to a world where we can enjoy physical connections with family and friends, we can all appreciate the significance touch has, in helping us feel loved and cared for. Touch is the first sense a baby develops and is the most active sense connecting them to the outside world. But when a baby is born too soon, so is their skin. For the 1 in 13 babies born prematurely in the UK, their skin is up to 2x thinner than that of a full-term baby’s, making it sensitive and fragile. From comfort holding to a nappy change, every touch can feel huge to a preemie baby, and it plays a vital role in their early development and parental bonding. However, touch can be restricted for a number of reasons when a preemie baby is on a neonatal unit, impacting their ability to connect with their families.

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Pampers want to help touch the lives of every premature baby and their family

For World Prematurity Day Pampers is continuing to partner with Bliss, the UK’s leading charity for babies born premature or sick, to ensure that every premature baby has the best possible start in life. This year, to touch the lives of preemie babies, Pampers is continuing to donate their smallest nappies to hospitals and support the families that need it most.

And you can help…

1. Buy to help a little

For every pack of Pampers nappies purchased from Asda.com between now and 29th December 2021, Pampers will donate a nappy to a baby in need via charity partner In Kind Direct. T&Cs apply, see here for more: https://www.pamperssquad.co.uk/uk/pampers-for-preemies

Shop now and trigger a donation

2. Share to help a little

We’ve created a special Instagram and Facebook story template to help spread the word about the work that Pampers and Bliss are doing to help support premature babies and their families.

Share the template to your Instagram and Facebook pages and let your friends and followers know that families of preemie babies need our support, and don’t forget to tag @Pampersuk_ire!

Plus, when you screenshot your story and upload it to your members area, you’ll receive 10 Squaddie stars.

Download the templates

@all: Will you spread the word about World Prematurity Day this year?


Shangreenbankk Verified 17/11/2021 - 10:41

Absolutely! My twin sisters were born at 32 weeks and were in NICU for a few weeks! They’re 11 years old now and thriving ✨ ❤️

Musi • 17/11/2021 - 10:44


Mamalor Verified 17/11/2021 - 10:49

When you say "buy to help a little " you mean that literally. One nappy fonated for one pack bought is not enough. Maybe this will start something bigger soon.

SummerBabyMummy Verified 17/11/2021 - 11:23

On it! 📲 My little sister was 6 weeks early, we nearly lost her & my mum due to complications but today my sister is 22 & living her best life 🙌🏻

Semi Verified 17/11/2021 - 13:25


Staceywilsoncroft Verified 17/11/2021 - 22:11

I have a couple of friends who had preemie babies. The NICU were amazing with them & it's great to know you are able to get little preemie nappies. Well done Pampers ❤️

Amybaby71 Verified 19/11/2021 - 06:41

Yes, photo shared and something we can all help with together, is great you are donating everything donated helps as other companies are r donating anything! So well done pampers! X

Inaka Verified 23/11/2021 - 13:57

Photo Shared. I cant do much to help but i can do this. I just wish it was more nappy donated per pack. I also feel pampers and Asda could have done more to promote this. Not everyone is active on social media, and i cant recall seeing any sort of advertising about it either. I hope this gets extended, maybe make all purchases from any store qualify.

Jettybear Verified 24/11/2021 - 13:33

My little one was born at 34 weeks and spent two weeks in Special Baby Care Unit
It was the worst time of my life but the supportive midwives were amazing and got us through it

AndreeaH • 27/11/2021 - 17:29

This is so amazing. Thank you Pampers for all your support!

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