Squaddie Hub

Squaddie Hub: a place where we can come together as parents to connect and share ideas for keeping the little ones entertained and ourselves happy and relaxed over the coming weeks.

17/04/2020 to 31/12/2023

Pampers-Team 20/04/2020 - 16:15

Welcome to the Squaddie Hub!

Expectations vs reality

To all of you awesome Squaddie parents out there,

Hi. My name is Nicole, I am the Pampers Brand Manager for the UK but, most importantly, I am a passionate mother of two. Like all of you, we have been in lock-down for 4 weeks now (which feels more like 4 years!). And like all of you, we have had to adapt to this new reality by bringing the outside in, often continuing our full-time job while home schooling, taking care of the little ones, and maintaining a household.

If you’re like me and you’re a planner, you probably have 20 to-do lists that you love to tick off at the end of the day but very soon you’ll realise that expectation is very different to reality, and it’s not always perfect. But you know what? As long as we’re all healthy, the kids are fed, and we are all happy & sane, that is “perfect” enough.

So, we have learned to embrace the chaos, and just enjoy & appreciate the fact we’re together, safe & sound. And considering that we are all in this together, we would love to hear from you! 😊


Welcome to the Squaddie Hub

At the Pampers Squad, we’re a community. And right now, community matters more than ever. The new Squaddie Hub is a place for us to come together, chat with fellow parents and share ideas and tips so that we can stay happy, active and (at least relatively) calm!

Say hello and share your perfectly imperfect parent moments

Let’s face it, as a parent, things rarely go as planned. We may have prepared the perfect art lesson for our little one only to end up covered in paint (we feel your pain Nicole!) or made a child-friendly cookie recipe and covered the entire kitchen in dough. We think it’s time to make our pals smile and share the reality of these perfectly imperfect parent moments with us and our pals on social media too! 😊

How to get involved:

  1. Let’s say hello and share our favourite perfectly imperfect moments with each other in the comments below.

  2. Take a pic or vid of a perfect parenting moment that didn’t quite turn out as planned.

  3. Upload your photo to the photo gallery for the chance to be featured on the Squaddie Hub and to receive some Squad Stars.

Upload your photos here

Fancy getting social?

Fancy sharing your moments with your pals outside of the Squad, and to be in with the chance of being featured on the Pampers Instagram page?

  1. Post the pic to Instagram or Facebook with hashtags #PampersSquad and #SquaddieHub, and tag the Pampers Team with @pampersuk_ire.

  2. Share the URL link to your post with us so we can feature you on the Squaddie Hub and so you can receive some Squad Stars. 🙂

Submit your URL links here

All that’s left to say is, happy new normal – we’re so glad you’re part of the Squaddie Hub.

@all: Share your expectation vs reality moments!


humma19 Verified 04/06/2020 - 15:57

Hand print painting was great for my little one. She enjoyed it using rainbow colours and putting her hands on paper. Got her apron and dress with paint.

Mani72 Verified 04/06/2020 - 17:20

Hand print painting was great for my little one. She enjoyed it using rainbow colours and putting her hands on paper. Got her apron and dress with paint.

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