🌜Capture those gorgeous sleepy smiles for a chance to win a year’s supply of Pampers*
We love days with our little ones. Their laughs, their hiccups, even their cries are special. And yet, there’s something undeniably magical about the quiet of nighttime, when your precious little one drifts into slumber and you see those sleepy smiles and feel their utter contentment. Pure bliss.
Pampers is running a photo campaign📸 to find the cosiest baby sleepers in Britain – and we want you to get involved.
The search for real-life sleepy stars😴✨
We’re inviting Squaddies to share their babies' cutest nighttime sleep photos for a chance to win a year’s supply of Pampers nappies* (plus other baby goodies). The winners will be featured in an official Pampers sleep-focused campaign, and your little one will be a sleepy star.
🏆The winning snap📸
We would love to see close-up images of your baby slumbering peacefully thanks to Pampers, because Pampers is leak-proof for better sleep. Don’t worry though, you don’t need to show the nappy. Instead, focus on nighttime sleep – think cosy shots in their cot, dim lighting, peaceful vibes and no clutter. Here’s your checklist:
🌜Soft, calm and peaceful nighttime shots
🌜A natural, relaxed sleeping position
🌜Clear, high-quality imagery
🌜Slightly open mouths, slack cheeks, gentle drooling, or a softly smushed face against the mattress!
How to enter
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Complete the short
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Upload your baby’s sleep photo following the guidelines below
That’s it! Once submitted, your entry will automatically be entered into the competition.
Photo guidelines📸
To make sure your photo can be considered, it must meet the following criteria:
📸 Please upload a recent photo
📸 No filters and no large logos, please
📸 The baby should be the star so no one else in shot
📸 No blankets or toys (for safety reasons)
📸 Image should be taken on a 2022 or later on a smartphone with a minimum 48MP camera
📸 High-resolution RAW photos preferred
📸 Minimal background distractions
📸 Natural, peaceful feel
📸 Cosy vibes, low light that feels like nighttime
📸 A recent, close-up image capturing the baby’s deep sleep
📸 Must be nighttime sleep only (no daytime naps, strollers, or car seat photos)
📸 Please ensure that no brands or logos are visible in the photo
✨We’re looking for peaceful, natural moments that truly capture the magic of sleep.✨
Dos and Don’ts: Photo Requirements
For inspiration, please find a few good examples below:
Good nighttime lighting, good crop
Good nighttime lighting, baby’s face is perfectly lit
Great facial expressions from baby, and good crop
And now let’s see what to avoid:
Not enough lighting on baby’s face and blanket should not be visible
Picture is too zoomed out and crib is too cluttered (toys shouldn’t be visible)
Lighting needs to be nighttime
Submit your entry before 23:59 pm GMT on 25th March 2026.
Winners will be announced on 30th March 2026.
We can’t wait to see your adorable sleepy moments. 💖
@all: Does your baby have the cutest sleepy smile?
*Full terms and conditions can be found here.