🌜Capture those gorgeous sleepy smiles for a chance to win a year’s supply of Pampers*

We love days with our little ones. Their laughs, their hiccups, even their cries are special. And yet, there’s something undeniably magical about the quiet of nighttime, when your precious little one drifts into slumber and you see those sleepy smiles and feel their utter contentment. Pure bliss.

Pampers is running a photo campaign📸 to find the cosiest baby sleepers in Britain – and we want you to get involved.

The competition has ended. Winners will be announced on 30th March.

✨Congratulations to our Babies of Britain winners! 🎉

We’re thrilled to announce the three lucky winners of our Pampers Babies of Britain photo competition. A huge thank you to everyone who entered – your little ones melted our hearts. 💙

the winners:

NapTimeQueen
Sebbysmama
Mummymissy99

Congratulations to our sleepy stars and their families! We can’t wait to share your adorable photos with the world.

✨Keep an eye out for more fun competitions and chances to show off your little bundles of joy!

The search for real-life sleepy stars😴✨

We’re inviting Squaddies to share their babies’ cutest nighttime sleep photos for a chance to feature in an official Pampers sleep-focused campaign. What’s more, three lucky entrants will receive a year’s supply of Pampers nappies*. So what are you waiting for? It’s time to make your little one a sleepy star!

🏆The winning snap📸

We would love to see close-up images of your baby slumbering peacefully thanks to Pampers, because Pampers is leak-proof for better sleep. Don’t worry though, you don’t need to show the nappy. Instead, focus on nighttime sleep – think cosy shots in their cot, dim lighting, peaceful vibes and no clutter. Here’s your checklist:

🌜Soft, calm and peaceful nighttime shots
🌜A natural, relaxed sleeping position
🌜Clear, high-quality imagery
🌜Slightly open mouths, slack cheeks, gentle drooling, or a softly smushed face against the mattress!

How to enter

Complete the short Application survey
Upload your baby’s sleep photo following the guidelines below

That’s it! Once submitted, your entry will automatically be entered into the competition.

Don’t forget to check out the guidelines and tips to boost your chances of winning 📋✨

Photo guidelines📸

To make sure your photo can be considered, it must meet the following criteria:
📸 Please upload a recent photo
📸 No filters and no large logos, please
📸 The baby should be the star so no one else in shot
📸 No blankets or toys (for safety reasons)
📸 Image should be taken on a 2022 or later on a smartphone with a minimum 48MP camera
📸 High-resolution RAW photos preferred (minimum 2MB) 📸 Minimal background distractions
📸 Natural, peaceful feel
📸 Cosy vibes, low light that feels like nighttime
📸 A recent, close-up image capturing the baby’s deep sleep
📸 Must be nighttime sleep only (no daytime naps, strollers, or car seat photos)
📸 Please ensure that no brands or logos are visible in the photo

✨We’re looking for peaceful, natural moments that truly capture the magic of sleep.✨

Dos and Don’ts: Photo Requirements

For inspiration, please find a few good examples below:

Good nighttime lighting, good crop

Good nighttime lighting, baby’s face is perfectly lit

Great facial expressions from baby, and good crop

And now let’s see what to avoid:

baby sleeping in their cot, on their back

Not enough lighting on baby’s face and blanket should not be visible

Picture is too zoomed out and crib is too cluttered (toys shouldn’t be visible)

Lighting needs to be nighttime

Submit your entry before 23:59 pm GMT on 25th March 2026.
Winners will be announced on 30th March 2026.

We can’t wait to see your adorable sleepy moments. 💖

@all: Does your baby have the cutest sleepy smile?

*Full terms and conditions can be found here.

7 Comments

Mrswassai • 23/03/2026 - 13:14

Love seeing little Anaya looking so beautiful and peaceful

NappyNinjas • 25/03/2026 - 23:17

Hi there, I can’t seem to submit my entry using the links above - once I hit submit on the application form, it gives me a 403 ERRROR. The link for uploading the image also keeps taking me to the home page of this project rather than a page where I could upload a photo of my little one! Help please! Thank you

NappyNinjas • 25/03/2026 - 23:57

Conscious of the deadline for submitting the photo entry, I’ve now sent through my completed application form and also photo submission via email to you and team. Thank you!

Ktkneale • 30/03/2026 - 20:24

Where do we see the winners?

Geolewmas • 31/03/2026 - 01:31

Where do we see the winners?

CloudCuddler • 31/03/2026 - 09:54

Where do we see the winners?

SuzieMamma • 01/04/2026 - 14:41

Where do we see the winners?