Hannah_PampersSquad 24/10/2023 - 10:00

Help save half-term from the great poonami takedown (and win £50)!

Squaddies, this is a mission with a difference – there’s a dreaded poonami on the loose and it’s threatening to ruin half term for everyone. But don’t worry, Pampers won’t let that happen. 💩

We have a super exciting mission all wrapped up in the form of a half-term adventure for you and your littles – will you help?

What is the poonami takedown?

The poonami wants to ruin half-terms days out for parents and little ones alike but Pampers have the perfect features to stop this happening. We’re running a series of giant 3D billboard ads at three London landmarks that show the battle between Pampers and the poonami and we want you to help save half term from the poonami!

How do I get involved?

We’d love you, your little ones and your pals to head to these London landmarks to snap pics and videos of this giant poonami takedown. Create some seriously cool Pampers content and share to your social channels using the hashtags: #PampersSquad and #PoonamiAdventure.

The details

From Monday 23rd – Sunday 29th October head to the following locations:

The first ads will run at 7.50am and will then run at 50mins past the hour all day, everyday. Tip: Head down after dusk to get the best possible pics and videos.

How do I win?

Capture the poonami takedown and share snaps, carousels, videos and reels to your social channels using the hashtags #PampersSquad and #PoonamiAdventure and then share the post with us via our reporting tools.

Upload screenshots of your posts Share your social media links

Once you’ve done so, you’ll be entered into the draw to win one of 3 x £50 Amazon vouchers. Squaddie, we need you, half-term is at stake!

Lucky winners will be announced on 2nd November! Full competition terms and conditions can be found here.

The competition has ended.

We can’t wait to see your posts 😊

@all: Which landmark will you visit?

8 Comments

DANIELLA • 25/10/2023 - 08:55

Just had my baby few days ago, so sorry I can't participated.

Rebeccacrpayne • 25/10/2023 - 13:23

I’d love to have joined in but I’m in Nottingham and it’s just too far for us :(

Meliza • 25/10/2023 - 21:59

Arghh we was at Westfield Stratford yesterday! We saw the billboard as my daughter pointed it out to me but I had no idea there was a poonami adventure ☹️!

Patrycja02Ka • 26/10/2023 - 00:05

Unfortunately, we can't participate because I live too far away ;(

EmRodopska • 26/10/2023 - 14:36

I’m in Birmingham 😞

Fabbymummy • 27/10/2023 - 12:53

Im in wales so a little too far sadly x

Rhubarb • 27/10/2023 - 16:26

Unfortunately I'm in Lancashire otherwise would of loved to of taken part

stefan123 • 28/10/2023 - 20:13

I live too far away, but thanks for the invite