Pampers-Team 22/04/2020 - 16:00

A shout out to perfectly imperfect parents everywhere!


Squaddie larisa.vadevalloo and her perfectly imperfect parenting moment.

We launched the Squaddie Hub on Monday and we’re already hearing from you about your perfectly imperfect parenting moments. It seems like expectation vs reality might just have hit a chord with parents everywhere!

We’ve absolutely loved reading your comments and seeing your posts on Instagram. It seems that life on lockdown with a baby has its highs and its lows, whatever we were expecting.

Take a look at just a couple of our favourites:

Big up to @amumblog who has been taking the time in lockdown to carry out a series of photoshoots with her very active (and very gorgeous!) little one. Hands up if you can relate!

“I’ve been sending family way more photos than I normally would and those images aren’t always easy to capture 📸 No toddlers 👧🏼 were injured in these out takes.”

Thanks to @Littemisspippa who is on lockdown with her four-month-old baby girl and running out of interesting and educational ways to keep her entertained.

“We’ve gone from juggling which baby class/activity to do every week to watching baby club & Tellytubbies most days (I now can’t get the baby club songs out of my head)! As Rosie is still young I’m finding it hard to think of new interesting/educational activities to do with her, I don’t want her to be watching TV/YouTube every day…so your ideas are welcome”

Have you shared your imperfect parenting moments yet?

  1. Share any pictures or videos of parenting moments that didn’t quite pan out as expected.
  2. Upload your photos to the photo gallery for the chance to be featured on the Squaddie Hub and to receive Squad Stars.
  3. Or share your pic or vid on your social media channels using the hashtags #PampersSquad and #SquaddieHub, and tagging the Pampers Team with @pampersuk_ire
  4. Share the URL link to your post with us so we can feature you on the Squaddie Hub too!

Upload your photos here


Submit your URL links here

We’re loving the new Squaddie Hub and can’t wait to hear from you. In the meantime, stay safe, stay home and remember there’s no such thing as perfection, doing your best is the name of the game.

@all: Have you planned the perfect activity for your bubba only for it to not quite go as planned? Share your stories here!

Pampers-Team 20/04/2020 - 16:15

Welcome to the Squaddie Hub!

Expectations vs reality

To all of you awesome Squaddie parents out there,

Hi. My name is Nicole, I am the Pampers Brand Manager for the UK but, most importantly, I am a passionate mother of two. Like all of you, we have been in lock-down for 4 weeks now (which feels more like 4 years!). And like all of you, we have had to adapt to this new reality by bringing the outside in, often continuing our full-time job while home schooling, taking care of the little ones, and maintaining a household.

If you’re like me and you’re a planner, you probably have 20 to-do lists that you love to tick off at the end of the day but very soon you’ll realise that expectation is very different to reality, and it’s not always perfect. But you know what? As long as we’re all healthy, the kids are fed, and we are all happy & sane, that is “perfect” enough.

So, we have learned to embrace the chaos, and just enjoy & appreciate the fact we’re together, safe & sound. And considering that we are all in this together, we would love to hear from you! 😊


Welcome to the Squaddie Hub

At the Pampers Squad, we’re a community. And right now, community matters more than ever. The new Squaddie Hub is a place for us to come together, chat with fellow parents and share ideas and tips so that we can stay happy, active and (at least relatively) calm!

Say hello and share your perfectly imperfect parent moments

Let’s face it, as a parent, things rarely go as planned. We may have prepared the perfect art lesson for our little one only to end up covered in paint (we feel your pain Nicole!) or made a child-friendly cookie recipe and covered the entire kitchen in dough. We think it’s time to make our pals smile and share the reality of these perfectly imperfect parent moments with us and our pals on social media too! 😊

How to get involved:

  1. Let’s say hello and share our favourite perfectly imperfect moments with each other in the comments below.

  2. Take a pic or vid of a perfect parenting moment that didn’t quite turn out as planned.

  3. Upload your photo to the photo gallery for the chance to be featured on the Squaddie Hub and to receive some Squad Stars.

Upload your photos here

Fancy getting social?

Fancy sharing your moments with your pals outside of the Squad, and to be in with the chance of being featured on the Pampers Instagram page?

  1. Post the pic to Instagram or Facebook with hashtags #PampersSquad and #SquaddieHub, and tag the Pampers Team with @pampersuk_ire.

  2. Share the URL link to your post with us so we can feature you on the Squaddie Hub and so you can receive some Squad Stars. 🙂

Submit your URL links here

All that’s left to say is, happy new normal – we’re so glad you’re part of the Squaddie Hub.

@all: Share your expectation vs reality moments!

Cookie consent