Pampers-Team 04/05/2020 - 11:30

Thank you midwives

Our midwives are more than just medical professionals, they act as a lifeline. They’re by our side, helping us to create our birth plan, reminding us how to change a nappy and, during those hours before our babies comes into the world, acting as the rock that helps us push through.

And, right now, they’re working harder than ever to make sure that mums and dad to be feel safe and secure whatever is happening in the outside world.

That’s why the Pampers team continue to financially support The Royal College of Midwives Benevolent fund to help support Midwives in need. And that’s why since 2017, parents like us have said over 40,000 “Thank Yous” with #ThankYouMidwife to show our gratitude to midwives everywhere.

Here’s how to share the love!

We can give midwives everywhere a little boost by creating an explosion of ‘Thank Yous’ across the country. Let’s share our own personal thanks and stories with #ThankYouMidwife on social, and tag @PampersUK_Ire as well. And whilst we’re at it, let’s encourage our parent pals to join in too!

Remember to share your URL link for your post with us, so we can celebrate your wonderful posts on the Squad.😀

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We can’t wait to hear from you!

@all: How did your special midwife help you when you gave birth to your little one?

Pampers-Team 30/04/2020 - 16:30

Our top ideas from Squaddies

We've absolutely loved the learning activities that you've shared with us!

Squaddies Thanks to Squaddie Marzia 1995 and Mammatovalentina for sharing with us these cutes photos of their bubbas

These indoor activities are not only designed to boost your little one´s skills and keep them entertained, but they will also keep you busy and amused!


    @HannaBoo knows how to make her son smile while teaching him new colours and textures by painting with natural yogurt and food colouring. As she commented, bath time quickly followed the creative moment but we are sure it was worth the trouble!


    We all know we need to stay at home, but that doesn’t mean we can´t use our imagination and travel around the world without opening the front door. Hear @Melony’s innovative idea: she´s made a different window display every week so she and her family can enjoy a distinct view and make it feel fresh. Isn’t this a good way to encourage your babies’ curiosity?

And now it is your turn: why not recreate one of the ideas above? Share your photo with us!

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Or share your creative moments with #PampersSquad and #SquaddieHub, and @pampersuk_ire. Don’t forget to share your links with us afterwards. 😊

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@all: What do you think is the best idea to keep our bubba's entertained while they learn? Share your thoughts with us!

Pampers-Team 28/04/2020 - 17:15

Five creative ideas to keep bubs entertained indoors

Classes and kiddie play dates are on hold for the time being but that certainly doesn’t mean your kiddo can’t have a whole ton of fun at home with you. Take a look at some of our ideas for keeping your little ones entertained why you all stay home.

Squaddies Ahoy there, Squaddies. It’s officially week two of the Squaddie Hub and we’ve been paying close attention to your posts, comments and shares. We thought we’d throw a few suggestions your way for those who are running out of ways to keep the little ones happy, busy and entertained.

We’ve even given each post a theme so you can see which will suit your little one. 😃

  1. MUSIC: a music toddler dance party 🎵

    Name something that puts a smile on your face quicker than turning up your favourite tunes and having a boogie? We’ll wait…no? We thought so! Play your favourite music and get your dance on (tip: the more adults involved, the more your little one will love it).

  2. STIMULATE: sensory bags ✋

    This is a fab idea for little ones who are fascinated with how things feel. All you need is some sandwich bags, tape and a few items of unfamiliar textures (think hair gel, toothpaste and chopped nuts). Put a little of each different texture into a plastic bag and let your little one explore and test to their heart’s content. For older babies and toddlers, tape the bags to the wall so that they can practice balancing and reaching too.

  3. ADVENTURE: build a fort 🏰

    Chances are some of your happiest memories as a kiddo are of building forts with your family. Put a deposit in the memory bank when you build a fort and create a big adventure for your little one. All you need is a few chairs, a big sheet and a little imagination. Your little one will love it!

  4. NATURE: make a rainbow 🌈

    Colours and rainbows are two of every toddlers’ favourite things, making this activity a sure-fire hit! All you need is some coloured dots and some felt tip pens. Draw a simple rainbow on a piece of paper (make sure the colours match the dots you have) and tell kiddo to place a row of dots on each line. Not only is this a super fun activity but it improves hand eye co-ordination and focus and, once you’re done, you can put in your living room window to cheer up your neighbours!

  5. COOKING: cooking with colour 🍝

    If your little one loves messy play then this will be a dream afternoon. Cook up a small amount of rice and spaghetti and add natural food colouring to each. Let your little one play and explore the textures and colours and if you have toddlers, encourage them to make pictures using the ingredients.

Which activity are you going to try first? If you take part, why not upload a pic of your little one as they play?

Share your snaps here

Or, take to social media and share your pics with #PampersSquad and #SquaddieHub, and @pampersuk_ire. Then share your links with us.

Share URL

@all: Will you try these ideas or do you have a great one of your own? Share your ideas with the rest of the Squad for a chance to be featured later this week!

Pampers-Team 22/04/2020 - 16:00

A shout out to perfectly imperfect parents everywhere!


Squaddie larisa.vadevalloo and her perfectly imperfect parenting moment.

We launched the Squaddie Hub on Monday and we’re already hearing from you about your perfectly imperfect parenting moments. It seems like expectation vs reality might just have hit a chord with parents everywhere!

We’ve absolutely loved reading your comments and seeing your posts on Instagram. It seems that life on lockdown with a baby has its highs and its lows, whatever we were expecting.

Take a look at just a couple of our favourites:

Big up to @amumblog who has been taking the time in lockdown to carry out a series of photoshoots with her very active (and very gorgeous!) little one. Hands up if you can relate!

“I’ve been sending family way more photos than I normally would and those images aren’t always easy to capture 📸 No toddlers 👧🏼 were injured in these out takes.”

Thanks to @Littemisspippa who is on lockdown with her four-month-old baby girl and running out of interesting and educational ways to keep her entertained.

“We’ve gone from juggling which baby class/activity to do every week to watching baby club & Tellytubbies most days (I now can’t get the baby club songs out of my head)! As Rosie is still young I’m finding it hard to think of new interesting/educational activities to do with her, I don’t want her to be watching TV/YouTube every day…so your ideas are welcome”

Have you shared your imperfect parenting moments yet?

  1. Share any pictures or videos of parenting moments that didn’t quite pan out as expected.
  2. Upload your photos to the photo gallery for the chance to be featured on the Squaddie Hub and to receive Squad Stars.
  3. Or share your pic or vid on your social media channels using the hashtags #PampersSquad and #SquaddieHub, and tagging the Pampers Team with @pampersuk_ire
  4. Share the URL link to your post with us so we can feature you on the Squaddie Hub too!

Upload your photos here


Submit your URL links here

We’re loving the new Squaddie Hub and can’t wait to hear from you. In the meantime, stay safe, stay home and remember there’s no such thing as perfection, doing your best is the name of the game.

@all: Have you planned the perfect activity for your bubba only for it to not quite go as planned? Share your stories here!

Pampers-Team 20/04/2020 - 16:15

Welcome to the Squaddie Hub!

Expectations vs reality

To all of you awesome Squaddie parents out there,

Hi. My name is Nicole, I am the Pampers Brand Manager for the UK but, most importantly, I am a passionate mother of two. Like all of you, we have been in lock-down for 4 weeks now (which feels more like 4 years!). And like all of you, we have had to adapt to this new reality by bringing the outside in, often continuing our full-time job while home schooling, taking care of the little ones, and maintaining a household.

If you’re like me and you’re a planner, you probably have 20 to-do lists that you love to tick off at the end of the day but very soon you’ll realise that expectation is very different to reality, and it’s not always perfect. But you know what? As long as we’re all healthy, the kids are fed, and we are all happy & sane, that is “perfect” enough.

So, we have learned to embrace the chaos, and just enjoy & appreciate the fact we’re together, safe & sound. And considering that we are all in this together, we would love to hear from you! 😊


Welcome to the Squaddie Hub

At the Pampers Squad, we’re a community. And right now, community matters more than ever. The new Squaddie Hub is a place for us to come together, chat with fellow parents and share ideas and tips so that we can stay happy, active and (at least relatively) calm!

Say hello and share your perfectly imperfect parent moments

Let’s face it, as a parent, things rarely go as planned. We may have prepared the perfect art lesson for our little one only to end up covered in paint (we feel your pain Nicole!) or made a child-friendly cookie recipe and covered the entire kitchen in dough. We think it’s time to make our pals smile and share the reality of these perfectly imperfect parent moments with us and our pals on social media too! 😊

How to get involved:

  1. Let’s say hello and share our favourite perfectly imperfect moments with each other in the comments below.

  2. Take a pic or vid of a perfect parenting moment that didn’t quite turn out as planned.

  3. Upload your photo to the photo gallery for the chance to be featured on the Squaddie Hub and to receive some Squad Stars.

Upload your photos here

Fancy getting social?

Fancy sharing your moments with your pals outside of the Squad, and to be in with the chance of being featured on the Pampers Instagram page?

  1. Post the pic to Instagram or Facebook with hashtags #PampersSquad and #SquaddieHub, and tag the Pampers Team with @pampersuk_ire.

  2. Share the URL link to your post with us so we can feature you on the Squaddie Hub and so you can receive some Squad Stars. 🙂

Submit your URL links here

All that’s left to say is, happy new normal – we’re so glad you’re part of the Squaddie Hub.

@all: Share your expectation vs reality moments!

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